We are looking for a Senior Proposition Manager - Casino to lead the development and optimisation of the Casino proposition, creating engaging customer experiences that drive acquisition, retention, customer value and market differentiation. Main Accountabilities & Responsibilities: Own the Casino proposition strategy and roadmap. Lead development of games, promotions, customer experiences and proposition enhancements.
Identify opportunities to grow active players, frequency and spend. Work with Product and Technology teams to prioritise delivery. Analyse customer behaviour and performance metrics to improve proposition effectiveness. Develop business cases for proposition investment and innovation. Collaborate with Marketing and CRM to maximise campaign effectiveness. Monitor competitor activity and emerging market trends. Ensure propositions are aligned to commercial objectives and customer needs.
What’s needed for success – Experience & Qualifications: Experience in proposition, gaming, product or commercial management and Casino (Slots & Live Casino) knowledge preferable. Strong understanding of customer behaviour and engagement drivers. Commercially focused with proven delivery of growth initiatives. Strong stakeholder management and influencing skills.
Job description provided by The Rank Group.
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