Social Media Manager

Location: New York, NY

About The Role

The RealReal is looking for a creative, highly organized Social Media Manager to bring our social content strategy to life. Reporting to the Senior Manager, Social Media, you’ll own the editorial calendar, manage content briefs from concept through delivery, and oversee day-to-day publishing across our social channels.

You’ll work closely with Creative, Fashion, Merchandising, and external creators to develop content that reflects The RealReal’s distinct point of view on fashion, luxury, and resale. The ideal candidate pairs strong creative instincts with thoughtful and strategic execution, using cultural trends, platform knowledge, and performance insights to improve what we create and how we share it.

What You Get To Do Every Day

Own The RealReal’s social media calendar, aligning content with brand campaigns, product priorities, events, and relevant cultural moments

Develop and manage social content briefs, including concepts, references, product selects, and messaging, partnering with Creative and Merchandising from kickoff through final approval

Schedule and publish content across our social channels, including tagging and trackable links where applicable, ensuring accuracy, consistent brand voice, and adherence to platform best practices

Write and adapt social captions and copy in partnership with the Copy team

Keep track of social project timelines, asset requests, feedback, and approvals, keeping deliverables on schedule

Manage day-to-day creator relationships, including rate negotiations, briefs, timelines, feedback, and asset delivery

Contribute ideas for monthly content, recurring series, and campaigns, translating brand priorities into engaging social-first concepts

Proactively identify and pitch reactive content ideas tied to social trends, cultural conversations, and timely fashion moments, and lead execution of approved concepts.

Lead real-time Instagram Stories publishing at events and activations

Support the Senior Manager with monthly performance reporting and campaign recaps, identifying key takeaways and opportunities to improve future content

Apply performance insights to content planning, creative briefs, formats, and publishing decisions