Location: New York, NY
About The Role
The Social Content & Video Manager conceptualizes, shoots and edits social-first video for The RealReal. This is a hands-on role. You will develop the ideas, capture them, cut them, and deliver fast enough that the product is still available when customers go looking for it.
Our inventory is one-of-a-kind and moves quickly, so our content has to be equally fast and specific. The ideal candidate has deep fashion knowledge across designers, categories and eras, and understands how consignment and resale actually work. That fluency is a core requirement of the role.
This role partners closely with the Social, Editorial, Merchandising and Studio teams, and will help define how video gets made as we build out our studio.
What You Get To Do Every Day
Concept social-first video across TikTok, Instagram, YouTube and Substack, including reactive posts, repeatable formats and ongoing series
Shoot on iPhone and mirrorless, in studio and on location, styled and run-and-gun
Edit to fast turnarounds with platform-native pacing, sound design, captions and text treatments
Turn content around on newly arrived inventory, same day when the product warrants it
Partner with fashion and creative leads to track incoming product and identify what to shoot
Partner with Social on calendar and publishing, and iterate on creative using engagement, impressions and follower goals
Partner with Editorial so video supports seasonal stories, brand vision and campaign moments
Monitor social channel trends, audio and formats, and translate them into concepts for our channels
Expert in best-in-class equipment, lighting, and app technology. Must stay in the know of innovations in the marketplace and come to team with recommendations.
Appear on camera as needed, and direct others on camera including talent, employees and consignors
Support briefing and directing external creators and influencers
Help define video workflow, equipment and standards for the studio build-out
Job description provided by The RealReal.
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