Monetization Enablement Partner - GBS

Responsibilities

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising.

You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it.

The Monetization Enablement Partner is an individual contributor role focused on building product capability, seller readiness, scaled enablement, and adoption for the GBS sales organization. You will help translate priority products, roadmap changes, and market-facing product narratives into enablement that sellers can understand, practice, and use in customer conversations.

At its core, your work will help Monetization Enablement close the gap between knowing a product and confidently selling it. Operating between Product, Product Marketing, Go-to-Market, regional enablement, and Sales, you will turn complex product information into global-ready learning, activation moments, reusable assets, and feedback loops that support consistent execution across markets.

This role is intentionally designed as a flexible profile that can sit wherever the team needs additional capacity. The core expectation stays consistent: product fluency, comfort with product and Product Marketing partners, strong enablement craft, and the ability to turn product knowledge into seller readiness at scale.

This function will evolve alongside business needs, focusing primarily on:

• Product Knowledge Translation: Turning complex product information into practical seller-facing guidance, learning moments, and product walkthroughs.
• Global Product Readiness & Activation: Supporting product trainings, deep dives, hands-on activations, and walkthroughs tied to quarterly priority product launches.
• Adoption Feedback & Program Improvement: Capturing seller and regional signal to improve future programs and strengthen the connection between enablement, readiness, and adoption.
• AI-Enabled Scale: Using AI to improve content workflows, product knowledge management, facilitator support, and reusable enablement assets.
• Product Capability & Field Readiness
• Serve as a product capability partner across Monetization Enablement, bringing product depth and validation into enablement tied to quarterly product priorities, deep dives, hands-on activations, and product walkthroughs.
• Translate complex product capabilities, roadmap changes, and market-facing product narratives into accessible enablement content, learning moments, and field-ready messaging.
• Support the design of product trainings and scaled learning moments by making product nuance, use cases, and seller applicability clear.
• Synthesize product complexity into simple learning structures that can be delivered consistently by regional POCs across markets.
• Activation Design & Seller Adoption
• Design repeatable activation formats, hands-on learning experiences, and facilitation guides that regional POCs can adapt and run in their markets.
• Help sellers move from product awareness into confidence, usage, and practical customer conversations.
• Support product labs, dogfooding, walkthroughs, and other high-impact learning moments tied to priority products.
• Help connect activation moments to seller behavior, product adoption, and business outcomes.
• Cross-Functional Partnership & Regional Execution
• Partner closely with Product, Product Marketing, Go-to-Market, regional enablement, and Sales stakeholders to ensure programs are accurate, relevant, and tied to real seller needs.
• Work closely with regional POCs to improve the quality of execution and ensure global programs are practical, engaging, and regionally relevant.
• Capture and synthesize signal from field activations, dogfooding, and regional execution to improve future program design.
• Partner with the broader Monetization Enablement team to ensure assigned work aligns with launch timing, readiness needs, and adoption goals.
• Scaled Systems & AI Workflows
• Help build repeatable frameworks and AI-enabled workflows that make product learning assets easier to create, update, and scale.
• Use AI tools to support learning design, content development, knowledge management, facilitator support, and scaled execution.
• Help track program success, especially where product understanding, seller confidence, and product adoption need to be connected more clearly.
• Operate effectively in an environment that moves quickly, changes rapidly, and values clear thinking, follow-through, and hands-on execution.

Minimum Qualifications

• Experience: Relevant experience in product marketing, product management, product enablement, go-to-market strategy, sales enablement, field activation, learning design, or a closely related field.
• Product Translation: Demonstrated ability to translate complex product information into clear, compelling, and practical field-facing content or learning experiences.
• Activation Design: Experience supporting product adoption, seller engagement, or commercial outcomes through activations, deep dives, workshops, walkthroughs, or live learning programs.
• Stakeholder Partnership: Ability to partner credibly with Product, Product Marketing, Go-to-Market, Sales, and regional stakeholders.
• Scaled Enablement: Experience building or supporting enablement programs, reusable frameworks, or learning assets in a fast-moving environment.
• AI Comfort: Genuine excitement about AI, with comfort applying AI tools to program design, content development, learning workflows, knowledge management, or scaled execution.
• Communication: Clear communication, synthesis, facilitation, and stakeholder management skills.

Preferred Qualifications

• Experience in digital advertising, monetization, commerce, SaaS, or another product-driven business.
• Experience supporting product launches, scaled learning programs, or field-facing product readiness efforts across multiple markets.
• Experience connecting learning and activation programs to measurable adoption, usage, confidence, or commercial outcomes.
• Curiosity and practical ideas for how AI can improve product knowledge systems, enablement design, and learning scale.
• Comfort operating in ambiguity and helping build a new capability model while the organization evolves.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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