Sr Product Marketing Manager, T-Life

Location: Bellevue, Washington

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As a Sr. Product Marketing Manager for T-Life you will collaborate with product and marketing partners to drive product marketing strategy for T-Life. You have a deep understanding of the consumer product attitude, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T-Life downloads, ongoing engagement across multiple domains, and results against enterprise objecitves.

We are looking for a Sr. Product Marketing Manager who has a knack for partnering with cross-functional teams to deliver best-in-class digital app experiences. The role requires a person who understands Product lifecycle with preferred background in digital app journeys.

Responsibilities

• Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
• Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations.
• Enable sales, SE’s, partners to sell by building effective sales tools and training materials, such as slide decks, driven positioning, FAQs
• Deliver webinars and training sessions to technical and non-technical audiences
• Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
• Foster analyst relationships to ensure broad and positive coverage of the business
• Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
• Assist in product naming by providing market, driven and customer context
• Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy.
• Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes.
• Serve as market-facing SME/leader with vision for the product and collaborate with industry analysts as company representative
• Develop customer references, testimonials and case studies for external and internal use
• Drive product retention and up-sell/cross-sell strategies
• Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
• Conduct win/loss interviews and perform ongoing analysis to resolve level of customer product adoption and provide feedback to the product team
• Also responsible for other Duties/Projects as assigned by business management as needed.