Sr Strategy & Programs Manager: Hyperlocal Playbook Manager - Fiber

Location: Frisco, Texas

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Not every fiber market is the same — and a playbook that pretends otherwise loses before it starts. The Hyperlocal Playbook, Sr Mgr is the person who builds the intelligence layer behind T-Mobile Fiber's field strategy: defining market archetypes, identifying the winning plays for each, and building a living playbook that tells the field team exactly what to do, when, and why — based on the specific conditions in front of them.

This isn't a role that publishes a document once a year. It's a role that systematically learns what drives penetration in different market types, codifies those learnings into replicable strategies, and continuously updates the playbook as markets evolve and new data emerges.

This role works at the intersection of data and execution. They partner closely with analysts to understand what's working, what isn't, and why — then translate those findings into specific tactical recommendations that field teams can act on. They hold the standards for how the field approaches different market conditions, and they build the tools, frameworks, and guidance that make those standards operational. The goal: the right campaign, the right tactics, in the right market, at the right time — every time.

Working Conditions

• — Travel required: This is a remote role with periodic travel to markets for field observation and to national team locations for cross-functional planning.
• — Cross-functional engagement analysts, Market Activation Managers, Regional Field Leads, and the broader Field Marketing Strategy & Operations team.
• — Work cadence is driven by the planning calendar and playbook update cycles — with intensity peaks around major market launches, quarterly planning, and post-campaign analysis periods.

JOB RESPONSIBILITIES

Additional Locations: Remote, California, Remote, New Jersey, Denver, Colorado, Remote, Texas, Remote, North Carolina