GTM and Campaign Lead - Fiber

Location: Frisco, Texas

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T-Mobile Fiber markets don't exist in a national vacuum — but they also can't ignore national momentum. The Go To Market & Campaign Lead is the person who makes sure those two realities work together instead of against each other. On one side, they own end-to-end planning and execution for seasonal campaigns — Back to School, Moving Season, Holiday Shopping, and others — translating national creative and timing into locally executable field programs with the right tactics, channels, and audiences for each market.

On the other, they own the GTM translation process: when T-Mobile launches a price change, a new product capability, or a nationwide promotion, this role determines how that initiative lands in the field — what it means for local messaging, partner activation, door-to-door scripting, and market-level execution — so that the field team is ready to act on day one, not catching up on week two.

This is not a coordinator role. It requires someone who can read a national brief, identify the three things that will matter most in a Fiber market specifically, strip out the rest, and build a field playbook that regional teams can actually use. Campaign planning and GTM translation are two distinct muscles — this role requires both.

Working Conditions

• — Travel required: This is a remote role with periodic travel to regional markets and national team locations.
• — Cross-functional engagement with both national marketing partners and field-level MAMs and Regional Field Leads.
• — Operates on a seasonal marketing calendar — certain periods (Q4, back-to-school window, major product launches) will be higher intensity.

JOB RESPONSIBILITIES

Additional Locations: Remote, California, Denver, Colorado, Remote, Texas