Director of Marketing

Location: Basking Ridge, New Jersey

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

Recently joining Verizon, Frontier is undergoing exciting growth and transformation, and we are seeking a creative, strategic Marketing Director for our Home Internet Marketing Activation team.

The Marketing Director role is an exciting opportunity to sit at the center of CMO decision making, applying research and insights to program briefs and directional proposals, overseeing campaign strategy application and deployment, and closely collaborating with Creative, Media, Comms, Research & Data Analytics, and the Business Unit among other groups. This position will be responsible for driving initiatives across Consumer Home Marketing, delivering fully integrated activation plans that drive results.

Responsibilities include

Driving campaign integration across all the central marketing and business functional groups to deliver on key performance and growth objectives.

Shaping quarterly strategies and narratives to deliver on key business/marketing objectives.

Serving as the strategic lead on individual initiatives to drive customer acquisition.

Partnering with business unit leaders on priority objectives.

Analyzing business and consumer data across key audiences and cultural / sales heat moments.

Partnering on research to uncover consumer perceptions, test strategies and optimize messaging.

Crafting insight-led, data-driven briefs, GTM and channel plans.

Providing strategic guidance and feedback to cross-functional teams.

Partnering with Creative leads and agencies to develop campaign work.

Driving campaign performance review and optimization efforts to ensure all work is maximized.

What we’re looking for...

You’re all about creating strategy, vision, and impact. You’re a detailed planner with the ability to develop multi-year plans—but you know it’s a fast-changing landscape so you are nimble and can adjust. You understand that strategy is important but the bottom line is sales and happy customers. You’re the type of person that can get others to pay attention and influence them to get on board. You’re a natural leader that inspires, engages, and motivates your team to bring their best every time.

You’ll need to have

• Bachelor’s degree or 7+ years of relevant work experience.
• Seven or more years of strategic planning, marketing communications, or integrated marketing experience.
• Experience managing and influencing relationships at the senior level; ability to present and interact with all levels of management.
• Experience with stakeholder management within highly matrixed, complex organizations.
• Self-motivated with excellent interpersonal, presentation and delivery skills.
• Even better if you have one or more of the following:
• A degree.
• You are an inspirational leader who puts people first, values differences, and motivates teams to deliver their very best.
• You deliver creative and strategic excellence, embrace change and improve work practices.
• You have a high EQ, great interpersonal skills, and are able to influence and build constructive relationships with a wide variety of stakeholders.
• You challenge the status quo and are intensely curious.
• You stay ahead of industry trends to lead the business into the future.
• You lead with bravery, empathy, and honesty.
• You build a high performing team culture that nurtures talent and develops future leaders.
• You create highly participative teams, welcoming an open exchange of views.
• You embrace ambiguity and change as a way of being and are comfortable making decisions in the face of incomplete information.
• You are agile and comfortable course-correcting mid-path, to drive the business forward.
• If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.
• Where you’ll be working
• In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours

40

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package.

Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $139,500.00 - $243,000.00.