Marketing Executive - Colonnades

Location: SA

At Colonnades Shopping Centre, we bring together everyday essentials, trusted retailers and spaces to connect, creating a destination that supports the way our community lives. From busy shopping days to simple moments spent with family and friends, our centre is designed to make life easier, more convenient and more enjoyable, with a team that takes pride in delivering welcoming experiences every day.

Role purpose

The key purpose of the Marketing Executive is to deliver tactical marketing activity and campaigns that support the centre’s marketing objectives and enhance the customer experience across its trade area. The Marketing Executive plays a vital role in executing localised campaign plans, developing creative briefs, supporting content production, and activating national programs in line with the asset segment strategy and Vision Strategy & Action Plan (VSA).

This role works closely with the Brand and Marketing Manager to ensure effective coordination and alignment of marketing efforts, bringing together centre teams, retail partners and internal stakeholders. It requires hands-on involvement across campaign execution, performance tracking, and ongoing improvement to ensure marketing activity is timely, effective and consistently customer led.

Please note this is a 12-month parental leave contract until the end of January 2028.

Key Accountabilities

Strategic & Campaign Delivery

• Understand the local competitive landscape and customer insights to tailor asset segment programs and centre marketing strategies for stronger consumer engagement and commercial outcomes.
• Implement social and digital activity in partnership with the Regional Digital Marketing Specialist, including monitoring and performance reporting.
• Plan and project manage events, campaigns and activations, overseeing installation, dismantling, risk assessments and daily on-ground management.
• Support the national ESG strategy at a local level, managing community relationships, bookings and associated data reporting.
• Provide financial and budgeting support including processing invoices, raising purchase orders, monthly forecasting and assisting with annual budget planning.
• Prepare creative briefs and local content aligned to centre marketing objectives and broader program execution.

Retailer, Stakeholder & Centre Engagement

• Maintain strong understanding of retailer business needs and deliver consistent communication and reporting to support engagement, including new store openings.
• Provide operational support including duty management, centre walks, visual merchandising, hoarding coordination, PA announcements, warden training and consumer complaint resolution.
• Ensure marketing storeroom organisation and support on-site contractors to enable smooth delivery of campaign activity.
• Support customer experience through proactive service desk assistance and responsive issue management.

Administration, Compliance & Reporting

• Carry out legal and compliance responsibilities such as briefing terms and conditions and escalating governance requirements where necessary.
• Prepare and present reports for centre, regional and JV meetings, tracking performance and campaign outcomes.
• Complete administrative tasks including compliance reporting and support for wider centre administration as required.
• Monitor traffic, sales performance and post-implementation reviews (PIRs) to support campaign effectiveness and continuous improvement.

Experience & Capabilities

ESSENTIAL EXPERIENCE

• Minimum 5 years’ experience in marketing, with a strong focus on modern, results-driven execution.
• Proven capability in delivering marketing events and tactical activity aligned to campaign objectives, target customer segments and sales categories.
• Experience in retail and/or shopping centre marketing with a demonstrated passion for enhancing the customer experience.
• Event planning, implementation and on-site management skills across varied campaign types.
• Campaign development including briefing, coordination and execution across multiple channels.
• Experience producing marketing content, with an understanding of customer engagement touchpoints.
• Ability to collaborate across teams and maintain strategic relationships that support localised delivery.
• Strong organisational, project management and time management skills in fast-paced environments.
• Relevant tertiary qualification in marketing, communications or a related discipline (preferred).

CRITICAL KNOWLEDGE

• Understanding of local customer insights and competitive landscape to inform tactical decision-making.
• Proficiency in copywriting, proofreading and editing aligned to brand standards and tone.
• Knowledge of budgeting principles with ability to support financial forecasting and reporting.
• Awareness of marketing-specific legal, risk and compliance requirements.
• Familiarity with customer service principles to support stakeholder engagement and experience delivery.
• Financial acumen with demonstrated impact on marketing ROI and commercial outcomes.
• Strong interpersonal, verbal and written communication skills across diverse stakeholder groups.