Associate Digital Coordinator

TITLE: Associate Digital Coordinator, PERSONALIZATION

DEPARTMENT: BANGALORE DIGITAL TEAM

POSITION SUMMARY

The Associate Digital Coordinator is responsible for managing personalized content, product recommendations, and site updates, by achieving seasonal merchandizing strategy and tactical activities required to maintain regular and clearance sections of the website. This includes home, landing and product pages and marketing offers/programs. Deliverables from cross-functional teams: Copy, Digital Merchandizing, Marketing, Technical and Web Operations – to be setup into the Content Management System and Adobe Target basis the approved Test requests.

Associate Digital Coordinator will also be responsible for providing detailed analytical insights on the personalization or A/B test and suggest next steps. Owns the final sign-off on site updates and is responsible for ensuring the quality of the customer experience within shopping areas of the site. The coordinator may be required to work exclusively on a five-day work week which includes weekends.

RESPONSIBILITIES

•Daily Execution

• oExecute daily updates for the Test/Ongoing activities on Victoriassecret.com – Includes, managing deliverables from merchants, marketing, technical and creative partners and setting up the content in CMS, Adobe Target.
• oAdhere to the formatting rules to enable optimal shopping/brand experience for the customers. This entails editing copy, verifying copy accuracy, ensuring appropriate creatives are set up to meet our quality standards, etc.
• oEnsure that work is progressing according to the established plan.
• oIdentify and address any issues or roadblocks that may impede daily execution.

•Validation

• oOwns proofing for the test or ongoing activity for daily site updates and launches in production.
• oEnsure thorough validation for an error-free site experience.
• oValidate newly implemented capabilities provided by technical teams in the testing environment and provide feedback as necessary

•Analysis & Reporting

• oPrepare and share the analysis using Adobe Analytics and other tools on the allocated tests.
• oIdentify any issues, discrepancies, or areas for improvement.
• oAnswer ad-hoc questions through deep-dive analysis.
• oCreate and maintain Adobe Workspace dashboards, and ensuring all documents related to testing are organized and managed on SharePoint.
• oEnsure that Salesforce tickets are accurately updated with the right numbers and made accessible to digital teams.

•General

• oCollaborate with US partners to plan and execute new iterations by ensuring alignment with the overall test goals.
• oMaintain evergreen test details in SharePoint by ensuring all the necessary documents and activity details are up to date.
• oDrive Personalized SMART Idea to improve customer experience.
• oCoordinates tasks and schedules, effectively communicating across departments to clarify the scope of work/expectations and ensure deadlines for deliverables are achieved.

QUALIFICATIONS

• •Meticulous attention to detail
• •Ability to multi-task and prioritize
• •Ability and willingness to work occasional early mornings, evenings when necessary to support business requirements
• •Ability and willingness to work on weekends when necessary to support the weekend shift per business requirements
• •Excellent and effective written and oral communication skills
• •Organized and Self-motivated
• •Works well under pressure
• •Understanding of the brand and passion for the industry
• •Analytical and logical thinker with excellent reasoning skills
• •Thorough understanding of how to use the internet, web, and mobile applications

EXPERIENCE REQUIRED

• •Bachelor’s degree
• •2 to 4 years of relevant experience required
• •Proficient in Microsoft Excel & Word

GOOD TO HAVE

• •Experience in Adobe or any personalization/analytics relevant tools
• •Experience in reporting Digital metrics
• •Experience in Digital Marketing