Digital Director

With 5.5 million members, Working America mobilizes working people who don’t have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate of the AFL-CIO, we unite working people in urban and suburban communities around a shared economic agenda.

The Digital Director oversees all aspects of Working America’s digital campaigns and infrastructure. The Digital Director works closely with Senior Directors to develop a coherent, data analytics-driven digital strategy aimed at maximizing the organization’s organizing goals and objectives. The Digital Director is also responsible for developing and maintaining a digital community of interest among Working America members and advancing Working America’s profile and interests in the digital area.

Reports to: Executive Director

Duties

Oversee all aspects of the development, management, and oversight of Working America’s digital campaigns and infrastructure;

Manage Working America’s digital assets including but not limited to websites, email systems, SMS platforms, social media properties, digital advertising platforms, and other digital communications platforms;

Lead testing and audience analysis to develop insights to maximize engagement and responsiveness among Working America’s audiences and subaudiences; Work with Research and Analytics Department to implement clinical experiments;

Direct research and development of emerging digital tools and tactics to enhance Working America’s digital communications strategy; develop strategic opportunities that promote the organizational mission;

Analyze and report on digital metrics and use the data to make strategic recommendations to improve effectiveness; coordinate with programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution;

Identify and implement strategies aimed at the recruitment, cultivation, and retention of Working America membership in the digital sphere;

Create, implement, and evaluate digital fundraising strategies;

Hire, supervise, evaluate, promote, and discipline all Digital staff;

Develop and implement trainings and systems for effective roll-out and use of new digital tools; manage standards on digital practices and stay up-to-date on compliance requirements;

Manage relationships with the digital staff of stakeholders including but not limited to the AFL-CIO, affiliate unions, and like-minded organizations;

Manage vendor relationships as needed;

Other duties as assigned.

Qualifications

• 5+ years of experience managing digital campaigns and infrastructure, preferably in the labor and / or political organizing space;
• Experience with strategic planning and implementation of digital tools to support various organizing campaigns;
• Advanced user knowledge of digital tools and platforms such as Action Network, Facebook, and Google;
• Advanced user knowledge of mass communications technology like SMS, MMS, email, and voice calls;
• Ability to work independently in politically-sensitive and high-pressure environments;
• Ability to manage and direct staff and work across departments;
• Excellent problem-solving and relational skills;
• Strong written and verbal communication skills;
• Ability to travel on a regular basis as needed;
• Must be able to work irregular and long hours.

Location

Washington, DC

Position Type

Full-time/Regular

• FLSA classification: Exempt
• The Step 1 salary is $118,416, with additional steps considered for candidates with experience and qualifications beyond what is required above. Includes medical insurance, paid time off, and 401(k) with employer contribution.
• Working America is an equal opportunity employer. Working America is committed to building a diverse workforce and strongly encourages applications from women, people of color, LGBTQIA and other non-conforming individuals, and individuals with disabilities.
• To apply, go to www.workingamerica.org/jobs.