Director, Digital Experience

(Senior) Director, Digital Experience

A career that makes a difference!

RKD Group, a direct response marketing and advertising agency, is seeking a Director, Digital Experience or Senior Director, Digital Experience to achieve breakthrough results that make a positive impact in this world. By joining our team, you become an integral part of that mission. With our headquarters located in Dallas, Texas, RKD Group is a remote-first company that has helped hundreds of nonprofits raise billions of dollars to fulfill their missions.

The Director, Digital Experience is a senior leader responsible for the overall performance, growth, and culture of a Digital Experience team portfolio. This role sets the strategic direction for digital client engagements across their portfolio, champions innovative digital programs, drives team excellence, and serves as a senior leader to their client portfolio. The Director ensures that Digital Experience delivers measurable impact, strong client retention, and continuous innovation across all digital disciplines.

Key Responsibilities

Team Leadership & Vision

• Lead a portfolio of high-value and/or complex client accounts as the senior strategic partner
• Hold accountability for overall client satisfaction, retention, and revenue performance across the portfolio
• Set the strategic vision for each account and ensure alignment of digital programs to client mission and business goals
• Lead senior client presentations, annual reviews, and strategic planning sessions

Executive Client Partnership

• Develop sophisticated, integrated digital strategies that span email, CRO, digital media (paid search, paid social, programmatic), texting, and emerging channels
• Bring forward-thinking POVs on digital trends, audience behavior, and technology to client engagements
• Lead budget development, multi-year projections, and financial reporting at the account level
• Lead high-impact client engagements including annual strategy sessions, senior reviews, and renewal negotiations
• Represent RKD's digital capabilities and POV with confidence and credibility

Digital Strategy & Program Excellence

• Set standards for the development and execution of integrated digital strategies spanning email, CRO, digital media (paid search, paid social, programmatic), texting, and adjacent channels
• Drive innovation in digital program design, ensuring RKD stays ahead of channel trends and industry best practices
• Oversee portfolio-level performance, ensuring programs deliver against client goals and RKD benchmarks
• Oversee budgets, revenue targets, and financial projections across their Digital Experience portfolio
• Drive client retention, contract renewals, and scope growth

Cross-Functional & Organizational Leadership

Partner with Pod Managers, department heads (creative, data, technology, media delivery, SEO, organic social, marketing science, direct mail), and senior leadership to drive integrated, high-quality delivery

Identify and champion improvements to cross-functional workflows, tools, and processes

Business Development

• Lead or co-lead new business efforts for digital clients, including RFPs, pitches, and proposals
• Define and articulate RKD's digital experience value proposition in the market
• Grow existing accounts through proactive identification of new service opportunities

Requirements

• Bachelor's degree required; advanced degree strongly preferred
• 7-10 years of experience in digital marketing, with significant leadership experience in an agency setting
• Proven success leading integrated digital programs and managing multi-million-dollar account portfolios
• Exceptional executive communication and presentation skills
• Deep expertise across digital channels including email, paid media, CRO, and texting
• Strong business acumen with experience managing budgets, projections, and P&
• Location: remote.
• Qualified candidates, please apply to this position using the link below.
• https://rkdgroup.com/about-us/careers/
• Pay Range expected for the position: $110,000 - $130,000 annually.
• (The position level and compensation for this role will be determined based on the market location, experience, job skills, and qualifications of the candidate.)
• RKD Group offers highly competitive compensation commensurate with experience, and a full range of benefits.
• RKD Group is an Equal Employment Opportunity employer.
• No sponsorships available for this position.