Regional Marketing, Senior Specialist

• Who are we?
• We are one of the world’s leading professional services firms. We bring together our expertise in engineering, consulting and science to create a positive impact.
• We have 73,000 employees in more than 500 offices globally and offer a wide range of services across the Mining; Transport & Infrastructure; Property & Buildings; Environment; Energy & Resources; Oil & Gas; and Energy Transition sectors.
• We provide services that transform the built environment and improve the environment in which we live.
• WSP is a global environmental leader, with significant critical mass in the water and energy transition, and is rated as a leader for its ESG programme.
• Imagine a better future for you and a better future for us all.
• Why work at WSP?
• At WSP, you will find the space you need to think big and build the right career for you.
• Our vision is to become the undisputed leader in our sector, creating future-ready environments for the people who use them.
• We are proud of what we do and committed to making a positive impact.
• We are a collaborative and inclusive organisation. At WSP, each person brings something unique, which we value and encourage through curiosity, new ideas and innovation.
• At WSP, we actively encourage applications from qualified and eligible individuals regardless of sex, race, disability, age, sexual orientation, gender identity or reassignment, religion or belief, marital status, pregnancy, maternity or paternity.
• At WSP, all our recruitment processes are conducted without discrimination and in accordance with Law No. 21,015, which promotes the inclusion of people with disabilities in the workplace.
• If you require any reasonable adjustment to participate in the recruitment process, please let us know when applying.
• Are you ready to get started?
• With us, you can.

About this opportunity

At WSP, we are looking for a Regional Marketing, Senior Specialist to join our Marketing & Communications team, primarily based in our Santiago, Chile office or São Paulo, Brazil. Portuguese is required for candidates based in Brazil.

This position will play a key role in shaping the next stage of Marketing & Communications across Latin America and the Caribbean, helping build a more strategic, commercially focused, digitally enabled and high-performing marketing function. The role will work closely with regional leadership, sectors and markets to translate business priorities into go-to-market strategies, integrated campaigns and market activation.

Responsibilities

• Partner with sector, market and commercial leaders to translate business priorities and market opportunities into actionable marketing strategies.
• Develop and execute go-to-market strategies for priority markets and growth opportunities across LAC.
• Adapt and activate Global campaigns and programmes across the region, ensuring relevance to local markets and alignment with Global strategy.
• Plan and deliver integrated B2B marketing campaigns, from audience definition and activation through measurement and optimisation.
• Strengthen WSP’s positioning and differentiation by connecting global expertise with local client needs and market opportunities.
• Act as a trusted marketing partner to regional business leaders, commercial teams and Global Marketing teams.
• Drive an integrated, digitally enabled approach across content, social media, website and other marketing channels.
• Use data and performance insights to optimise campaigns, targeting, channel mix and marketing investment.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 6–10 years of progressive marketing experience, combining strategic and hands-on responsibilities.
• Experience working in a large multinational and matrixed organisation, ideally across multiple markets or countries.
• Strong commercial mindset and experience partnering directly with business and/or sales leaders.
• Demonstrated hands-on experience in go-to-market and integrated B2B marketing campaigns.
• Strong understanding of digital marketing, content, social media, CRM/lead generation and marketing performance.
• Resourceful and adaptable generalist marketer, comfortable moving between strategy and execution.
• Strong stakeholder management skills and ability to influence across local, regional and global teams.
• Curious, energetic and comfortable operating in ambiguity and organisational change.
• Strong digital and AI fluency, with practical experience using AI-enabled tools to improve productivity, research, content development, analysis and marketing execution. Familiarity with Microsoft 365 Copilot or comparable enterprise AI tools is highly desirable.
• Comfortable working with modern productivity, analytics and workflow tools, including Microsoft 365 and Power BI or comparable platforms. Experience with Jira or similar workflow management tools is desirable.
• Fluent English and Spanish required.
• Portuguese desirable. Portuguese is required if based in Brazil.

What do we offer?

• The opportunity to be part of a multinational organisation in constant growth.
• Participation in multidisciplinary, international and high-impact projects.
• Continuous learning, mentoring and internal mobility opportunities.
• A collaborative and inclusive work environment committed to your professional development.

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