Marketing Specialist II

• Coordinates marketing activities for the Office of Research and Partnership's (ORP) centers and institutes including web presence.
• Ensures sites and content are compliant and current with university standards and requirements.
• Writes and edits marketing and promotional copy for web pages and related digital content, translating program, center, and initiative information into clear, engaging, audience-focused messaging (marketing/content writing for general audiences).
• Coordinates with internal stakeholders across the ORP units to gather and prioritize updates.
• Develops and maintains a repeatable process for reviewing, updating, and curating content across the full portfolio of ORP-related sites.
• Plans, creates and executes digital marketing campaigns to support ORP's enrollment, engagement, initiatives and outreach objectives with departmental stakeholders.
• Reviews digital content for brand, accessibility, and quality standards to ensure compliance with university requirements with content contributors.
• Advises stakeholders on digital marketing approaches to improve audience engagement with university partners.
• Supports the development and distribution of email campaigns and the internal and external ORP newsletters, including setup, testing, and deployment.
• Manages moderately complex web, email, and social media initiatives to support strategic priorities.
• Interprets, complies and analyzes campaign metrics and engagement data via email and web channels monthly, quarterly and yearly to identify opportunities to optimize performance and campaign effectiveness with marketing colleagues.
• Manages and maintains internal and external digital mailing lists gathered for various ORP campaigns, newsletters, and events.

Knowledge, Skills, and Abilities

• Knowledge of digital metrics and analytics.
• Working knowledge of SEO best practices.
• Strong writing and editing skills, with the ability to produce clear, engaging marketing and web copy for non-specialist audiences.
• Ability to coordinate with and gather input from multiple units and stakeholders to keep web content accurate and current.
• Ability to establish and maintain systematic processes and workflows for ongoing content curation and site updates.
• Ability to think critically and make optimization decisions tied to brand strategies across multiple digital channels.
• Excellent organizational and time-management skills.
• Ability to maintain accuracy and attention to detail in completing tasks and reviewing information.
• Ability to receive and apply feedback, adapt to changing needs, and continuously improve processes and performance.