SUMMARY
This
- position reports directly to the Director of Brand and Creative and is
- responsible for developing culturally relevant creative concepts and design
- solutions across Chedraui USA banners.
The
- Senior Graphic Designer supports integrated marketing campaigns across direct
- mail, print advertising, point-of-sale materials, in-store signage, digital
- advertising, email, social media, e-commerce, and corporate communications.
- This is an onsite
- position. Candidates must be able to report to the store support center five
- days a week.
- Add a link to your design portfolio in your
- resume or LinkedIn account for consideration.
ESSENTIAL
- DUTIES AND RESPONBILIES include the following. Other duties may be assigned or
- required.
- Develops creative concepts and designs for marketing campaigns, store initiatives, grand openings, product launches, and customer engagement programs.
- Identifies opportunities to strengthen customer connection through culturally meaningful storytelling, imagery, typography, color and language.
- Maintains and evolves the distinct positioning, visual identity, and customer expectations of each brand across multiple customer touchpoints.
- Partners with cross-functional teams to understand project goals, customer needs, operational requirements, timelines, and business priorities.
- Brings a multifaceted understanding of Hispanic and Latino customers in the United States, including differences in cultural background, language use, family dynamics, food traditions, media behavior, and shopping occasions.
- Maintains documentation related to graphic design work including filing, managing images and other related documentation.
- Support the Creative Director or Director of Brand and Creative in concept reviews, workload planning, and quality control.
- Works closely with other designers and provide constructive creative feedback, mentorship, and technical guidance.
Job description provided by Chedraui USA.
View the original posting