Director of Marketing & Media

SUMMARY

The

• Director of Marketing & Media is responsible for the day-to-day strategic
• management of traditional, digital and shopper marketing programs in support of
• sales, brand development and awareness and conversion objectives. Working
• closely with the VP, Digital Marketing & Loyalty, this role will manage the
• tactical execution of media, promotions, shopper marketing partners in driving
• comparable and total sales, brand awareness and customer acquisition and
• engagement.

ESSENTIAL

• DUTIES AND RESPONBILIES include the following. Other duties may be assigned or
• required.
• Lead and manage
• the strategic implementation and tactical execution of Marketing &
• Merchandising promotional calendar and seasonal customer moments
• throughout omnichannel paid and owned media.
• Partner with the
• VP, Digital Marketing & Loyalty to ensure a holistic approach to
• media, promotional and shopper marketing programs leverage the right
• marketing and media mix and ensure alignment with our company strategy and
• objectives.

Direct

• cross-functional work across Marketing, Media and Digital Commerce teams.
• Develop annual
• media, content and measurement plans to support both B2B and B2C customer
• bases to drive store/digital customer traffic and engagement.
• Develop strong
• working relationships to ensure with key Marketing, Merchandising and
• Digital Commerce stakeholders.
• Lead performance
• marketing initiatives across paid media channels to drive customer
• acquisition, engagement, conversion, and sales.
• Leverage marketing
• analytics to measure overall marketing effectiveness, identify customer
• and business trends, and inform future strategies and investment
• decisions.

Manage Media

• Agency of Record and Digital Coupon/Loyalty partnerships to ensure
• flawless execution and alignment with sales and engagement goals.
• Partner with the
• Marketing Analytics team and media AOR to develop effective reporting
• tools that will aid in assessing marketing and media performance and
• presenting media performance to a broader group.
• Oversee promotions
• and merchandise marketing through effective leadership, providing guidance
• and prioritization of activities for paid and owned promotional media
• packages, partnerships, and digital coupons.
• Support any local
• marketing and media needs for store openings or remodels.
• Support market
• level intelligence including the Customer Data Platform (CDP), competitive
• insights, customer/media profiles and personas, media consumptions/usage
• trends.
• Help initiate and
• participate in Marketing Creative reviews and digital thoughts leadership
• meetings to share insights and trends in the marketing, media and shopper
• spaces and drive innovation through agile test, learn and apply approach.
• Direct all
• relevant budgets for media and content through agency partners.
• Direct and
• motivate the Associate Manager, Social Media and Manager of Shopper
• Marketing to connect the marketing voice throughout all media channels for
• both paid and owned media.

EDUCATION

and/or EXPERIENCE

Bachelor's

• degree from four-year college/university with emphasis in Marketing,
• Advertising, or Business and at least 6-10 years related experience; or
• equivalent combination of education and experience.