SUMMARY
- Own day-to-day social
- media execution across assigned platforms for Chedraui USA. Drive content
- performance, engagement, and brand consistency. Partner across Marketing,
- Merchandising, Operations, Media, and Corporate Communications. Support
- business goals across awareness, traffic, loyalty, and promotions.
ESSENTIAL DUTIES AND
RESPONSIBILITIES
Perform
day-to-day social media management at Chedraui USA, partnering with internal
teams and digital media partners.
Content
Development
- Brief and guide development of
- short-form video, static assets, stories, and reels
- Partner with Creative and
- external vendors on social-first formats
- Support creator and influencer
- activations in coordination with Corporate Communications
- Write platform-native copy
- optimized for performance and clarity
Performance
- and Optimization
- Track organic and paid social
- performance against KPIs
- Analyze reach, engagement,
- traffic, and conversion metrics
- Identify trends, insights, and
- opportunities for improvement
- Share performance reporting with
- Marketing leadership on a regular cadence
Paid
- Social and Budget Oversight
- Support paid social planning and
- execution with internal teams and media partners
- Monitors spend and pacing across
- campaigns
- Recommend optimizations based on
- performance data
Cross-Functional
Collaboration
- Partner with Merchandising and
- Operations to support promotions and events
- Align with Media, CRM, and
- Digital teams on integrated campaigns
- Support store-level and regional
- initiatives as needed
Market
- and Competitive Awareness
- Monitor platform changes,
- emerging formats, and industry trends
- Conduct competitive and category
- audits
- Translate insights into
- actionable recommendations
Job description provided by Chedraui USA.
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