General Manager – AIA Vitality & Brand
Location: Melbourne, AU-AIA Australia
BE THE DIFFERENCE
At AIA we don’t simply believe in being ‘the best’. We believe in better – because there’s no limit to how far ‘better’ can take us. Everything we do is driven by our purpose to make a difference by helping people embrace Healthier, Longer, Better Lives. And every one of our people has an important role to play. If you want to make a difference by helping shape a healthier, better-protected Australia, read on.
The opportunity
AIA Australia are currently hiring for a General Manager, Vitality & Brand to lead the strategic growth and commercial performance of AIA Australia’s AIA Vitality proposition and enterprise brand strategy, strengthening AIA’s position as Australia’s leading health and wellbeing provider. This executive leadership role will drive customer engagement, wellbeing outcomes, brand differentiation and sustainable business growth through the integration of the AIA Vitality ecosystem, strategic partnerships, sponsorships and customer experiences.
As the custodian of the AIA brand, the role will ensure a consistent and compelling market presence that supports customer acquisition, retention, advocacy and long-term value, while championing AIA’s purpose of helping Australians live Healthier, Longer, Better Lives.
Additional Locations: Sydney, AU-AIA Australia
Job description provided by AIA Group.
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