Performance Marketing Manager – Paid Social & Creative Strategy (m/f/d)

As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social — owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget. You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling — turning data into high-converting creative briefs.

What you'll do Execute & Optimize: Manage day-to-day, full-funnel campaigns on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets. Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly. Campaign Architecture: Build smart account structures on Meta Budget Management: Reallocate spend fast based on data to scale winners and cut underperformers.

Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting. Reporting: Track CAC, AOV, LTV, and funnel metrics using our attribution model and Sales Channel data; share insights with the team. Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging. 2–4 years hands-on experience in Meta/TikTok performance marketing within D2C e-commerce, with real budget ownership; Pinterest experience a plus.

Comfortable managing 6-digit monthly budgets. Creative eye for social-first video/content and native platform trends. Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV. Ownership mindset — you build solutions rather than wait for instructions. Curious about AI and automation in marketing. E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG a plus. Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.

Munich office, ambitious and fast-growing team. Steep learning curve, freedom to shape our marketing. Flat hierarchies, fast decisions. Friendly team, open feedback culture.