Paid Search Manager – SEA & Feed Performance (m/f/d)

As Paid Search Manager (all genders), you'll own SEA strategy and execution across our markets — both strategic and operational at once. You'll set the direction for SEA and get hands-on in the accounts yourself, managing Search, Performance Max, and Demand Gen campaigns end-to-end. You'll report to the Team Lead Performance, working with a good degree of autonomy and close alignment with the wider marketing team. What you'll do Own SEA strategy and execution across 6 markets, managing a 6-digit monthly budget with a clear focus on efficiency, profitability, and sustainable growth.

Steer and optimize Search, Performance Max, and Demand Gen campaigns — from structure and bidding down to daily account-level adjustments. Analyze campaigns on an ROI and Acquisition basis and turn findings into data-driven action. Own product data feed optimization using tools like DataFeedWatch or Channable. Drive automation and process improvements (Google Ads scripts, feed automation, reporting workflows) to scale smarter.

Collaborate with the wider Performance team on budget allocation and cross-channel synergies. 3+ years of hands-on SEA experience in e-commerce, ideally with real budget ownership. Deep knowledge of Performance Max and Demand Gen, comfortable managing large budgets. Solid grasp of ROAS, CAC, and multi-market SEA strategy. Confident with Google Ads Manager, Search Console, Microsoft Ads, GA4, and tools like Channable, ProductsUp, and Getklar.

Data-driven, organized, dependable — you follow through end-to-end. Genuinely curious about performance marketing and AI-driven tools. E-commerce/D2C experience a strong plus, ideally wellness, supplements, or FMCG/CPG. Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus. Munich office, ambitious and fast-growing team. Steep learning curve, freedom to shape our marketing. Flat hierarchies, fast decisions.

Friendly team, open feedback culture.