Social Media Marketing Executive

• At Exito, we focus on creating bespoke
• solutions that focus on thought leadership, collaboration, re-education and
• building new business opportunities. Our conferences and summits reach global
• markets across the EMEA & APAC regions where we engage with various CXO's
• and Business
• Leaders across industries in tech and
• non-tech spaces.
• As a social media marketing
• professional, your role involves developing, implementing, tracking, and
• optimizing our social media campaigns across all relevant channels. You would
• also be required to deliver clear and concise content to keep our target audience
• engaged.

Responsibilities & Scope of Work

Content Planning & Execution

• Build and run monthly
• content calendars for the Exito corporate brand and event pages across
• LinkedIn, Instagram, X, and YouTube.
• Write platform-native copy
• (posts, carousels, captions, threads, short-form video scripts) for a
• C-suite B2B audience.
• Plan launch-week,
• countdown, live-event, and post-event content for each conference.
• Label every piece of
• content by its goal (delegate, sponsor, or brand) and write to that
• audience.

Event Promotion

• Promote speakers, agendas,
• and sessions in coordination with the conference production team.
• Run live coverage on event
• days, including real-time posts, stories, and highlights.
• Repurpose event recordings
• and speaker clips into short-form assets.

Community & Engagement

• Manage comments, DMs, and
• mentions within agreed response times.
• Grow followers and
• engagement on LinkedIn, the priority channel for our audience.
• Coordinate with speakers,
• sponsors, and partners on co-branded and tagged content.

Analytics & Reporting

• Track reach, engagement,
• follower growth, click-through, and registration influence per platform.
• Maintain UTM tagging
• conventions so social traffic is attributable to analytics.
• Produce weekly and monthly
• performance reports with clear recommendations.

Research & Coordination

• Monitor competitor event
• pages and ads (including Meta Ad Library) for positioning and creative
• trends.
• Track trends in enterprise
• tech, BFSI, cybersecurity, and digital transformation for timely content.
• Brief the design team on
• visual requirements and review creatives before publishing.
• Support the paid-ads team
• with organic insights and audience learnings.

Requirements

Must-Have

• 0–2 years of social media
• experience, preferably B2B, events, media, or tech.
• Strong written English
• suited to a senior professional audience.
• Hands-on experience with
• LinkedIn company page management.
• Working knowledge of native
• analytics (LinkedIn, Meta Business Suite) and Google Analytics.
• Understanding of UTM
• parameters and basic campaign tracking.

Good-to-Have

Experience promoting

• conferences, webinars, or B2B events.
• Familiarity with scheduling
• tools (Buffer, Hootsuite, Meta Business Suite, or similar).

Basic Canva skills for

• quick edits.
• Exposure to CRM tools
• (HubSpot, Zoho) or email marketing.
• Interest in enterprise
• technology and IT industry trends.

Benefits

-International Exposure

• -Travel opportunities to different cities & countries
• -Quarterly incentives
• -Hands-on training
• -Diverse growth opportunities

Job Type

• Full time & On-site
• 5 day work week