Senior Brand Marketing Manager

• Peoplr is seeking a proactive, ownership-minded Senior Brand
• Marketing Manager for our client, Cabana Life, an established, founder-led
• apparel brand. This job is ideal for candidates who bring fresh thinking,
• strong judgment, and the ability to think strategically while regularly rolling
• up their sleeves to make great work happen. The Senior Brand Marketing Manager
• is a full-time, regular role. The chosen candidate will work hybrid from
• company headquarters in Jacksonville Beach, FL. Occasional travel within the
• state of Florida will be required for photoshoots (less than 25%).

What You’ll Do (Key

Responsibilities)

As a Senior Brand Marketing Manager, you will…

Lead

• brand strategy and messaging, developing a clear and differentiated brand voice
• while creating compelling campaigns, product stories, and customer
• communications across all channels

Own

• the customer journey and lifecycle strategy, driving acquisition, conversion,
• retention, loyalty, and customer lifetime value through targeted messaging,
• storytelling, and content experiences

Leverage

• customer insights and performance data to identify opportunities, test new
• approaches, and translate learnings into stronger marketing campaigns, creative
• direction, and business growth

Provide

• creative and content leadership across paid, owned, and earned channels, ensuring
• a consistent, high-quality brand experience and effective collaboration with
• agencies, creators, and partners

Partner

• closely with ecommerce and cross-functional teams to connect brand strategy
• with commercial outcomes, balancing big-picture leadership with hands-on
• execution to deliver impactful campaigns and measurable results

Compensation & Benefits

Competitive

pay

Monthly

healthcare reimbursement

Required Qualifications

• Meaningful experience building
• and marketing a direct-to-consumer brand with at least $6mil in ecommerce
• revenue and $10mil in overall revenue

Deep

understanding of customer motivations, behaviors, and purchase drivers; strong

curiosity about why customers buy and what builds long-term loyalty

Ability

• to develop and scale compelling brand and product narratives that translate
• consistently across paid, owned, and earned channels (e.g., paid ads, organic
• social, UGC, email/SMS, website, product launches, postcards/direct mail)

Strong

• understanding of customer segmentation and the full customer journey from
• acquisition through repeat purchase
• Commercially minded; uses customer insights and
• performance data to form hypotheses, test ideas, and improve brand and
• marketing results

Entrepreneurial

and resourceful; spots opportunities, takes initiative, and finds practical

ways to make progress without waiting for a detailed playbook

Strong

understanding of how brand marketing, product strategy, merchandising,

ecommerce, and performance marketing work together to drive business results

Demonstrated

success partnering cross-functionally with leadership to align priorities and

drive execution

Comfortable

balancing strategic thinking with hands-on execution in a fast-paced, evolving

business, and willing to respectfully challenge conventional thinking

Bachelor’s

degree

Preferred Qualifications

Graduate

degree

Certifications

and/or hands-on experience with Klaviyo, Triple Whale, Shopify

About Cabana Life

• Cabana Life is a 20-year-old sun-protective lifestyle brand
• known for UPF 50+ clothing that makes sun protection feel effortless,
• flattering, and fun. As we enter our next stage of growth, we're looking for a
• strong brand marketer who can deeply understand our customer, sharpen how we
• tell our story, and translate brand strategy into compelling messaging across
• every customer touchpoint. We're a lean, entrepreneurial company with a collaborative,
• high-performing culture where team members challenge and support one another,
• celebrate wins, and continuously strive for excellence.

About Peoplr

• Peoplr is a national Human Resources consulting firm that
• delivers fractional HR solutions, recruiting services, and outplacement/career
• coaching services. Check us out at www.mypeoplr.com.
• Peoplr is proud to be an Equal Opportunity
• Employer. All job applicants will receive consideration for employment.
• We do not discriminate based upon race, color, religion, age, sex, national
• origin, disability status, genetics, protected veteran status, sexual
• orientation, gender identity or expression, other non-merit-based factors, or
• any other characteristic protected by federal, state, or local laws.
• Peoplr is committed to providing equal
• opportunity and reasonable accommodation for people with disabilities.
• Accommodation for applicants with disabilities is available upon request in
• connection with the recruitment process. If you require a reasonable
• accommodation to complete an application, interview, or otherwise participate
• in the recruiting process, please call 844-577-1940 or email [email protected].