Development and implementation of market-, product-, and brand-specific communication strategies for the PACKAGING & NONWOVENS business units. Close coordination with Sales, Product Management, and Marketing to ensure consistent market communication. Planning and executing B2B marketing campaigns, as well as creating content tailored to specific target audiences for digital channels. Organizing customer events, trade shows, and webinars in collaboration with the central marketing department.
Analyzing and reporting on the effectiveness of communications based on defined KPIs, and deriving optimization measures. A successfully completed degree in marketing, communications, or a comparable field. Experience in B2B marketing, business development, or market communication in an industrial setting. Very strong knowledge of social media and digital communication, particularly CM systems. Proficiency in using CRM systems, preferably Salesforce, as well as data-driven campaign management.
Excellent communication skills, organizational skills, and an analytical and structured approach to work. An exciting key role in international business development Strong corporate values and a genuine enthusiasm for people and technology IInduction via the Herrmann Academy and on-the-job training within the team Numerous benefits such as subsidised lunches, JobRad, the Deutschlandticket and discounts through ‘Corporate Benefits’ Monthly tax-free non-cash benefit via our benefits card Within walking distance of public transport
Job description provided by Herrmann Ultraschall.
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