Manager, Events and Brand Experience - Cargo

How you'll help us Keep Climbing (overview & key responsibilities)

Are you an experienced event leader with a passion for creating memorable customer experiences and bringing brands to life? The Delta Cargo MarComm team is looking for a Manager of Events and Brand Experience who brings creativity, precision, and passion to every project. You will lead the planning and execution of strategic meetings, events, tradeshows, and customer engagement initiatives that strengthen Delta Cargo’s brand image, elevate our visibility in the marketplace, and drive meaningful connections with our B2B customers.

You'll be part of a dynamic team that encourages collaboration, celebrates success, and achieves outstanding results. Join us if you are excited about creating memorable events, shaping customer experiences, translating brand strategies into real-world activations, and fostering connections with our customers and colleagues.

Summary of responsibilities (not comprehensive of all tasks)

Event Strategy, Leadership & Execution

• Plan and execute Cargo-specific events, including tradeshows, customer meetings, internal conferences, special events, and executive programming, for audiences ranging from 10 to 1,000+ attendees.
• Develop and manage Delta Cargo's annual meetings, annual global cargo conference, events, and tradeshow portfolio, ensuring alignment with commercial priorities and customer engagement goals.
• Evaluate opportunities for participation in industry events, sponsorships, customer programs and executive engagements, providing recommendations to leadership.
• Establish event objectives, success measures and post-event evaluation frameworks to continuously improve program effectiveness and demonstrate business value.
• Oversee all aspects of event planning, including budget management, vendor coordination, contract negotiations, venue selection, branding, collateral development, transportation, lodging, audio-visual production, and event-related communications.
• Present event plans, budgets, and run-of-show briefings to senior leadership, ensuring alignment with strategic goals.
• Develop and implement contingency plans to address unforeseen challenges, ensuring smooth execution and seamless attendee experiences.
• Manage registration databases and attendee communications, ensuring accuracy, clarity and professionalism throughout.
• Own the events and marketing budget, ensuring costs remain within approved limits while maintaining high-quality deliverables.
• Reconcile expenses, prepare financial reports, and forecast potential budget adjustments. Approve invoices and ensure compliance with financial policies.

Brand Experience & Customer Engagement

Serve as a steward of Delta Cargo’s brand across customer-facing events, tradeshows, sponsorships, and promotional merchandise.

Lead the planning and execution of event branding elements, including promotional merchandise, signage, booth environments, customer gifts and other customer-facing event assets.

Partner with Marketing & Communications resources to ensure customer-facing events, meetings and branded activations align with Delta Cargo's brand standards, messaging and commercial priorities.

Identify opportunities to enhance Delta Cargo's visibility, differentiation, and customer experience through events and experiential marketing initiatives. Manage the strategy, sourcing, inventory, and distribution of promotional items and branded event materials, ensuring timely delivery and alignment with branding standards.

Collaborate with cross-functional teams to ensure customer engagement programs and event experiences support broader business objectives.

Team Leadership & Collaboration

Lead cross-functional event resources to successfully deliver meetings, events, and customer engagement initiatives.

Provide direction, coaching and project oversight to supporting resources assigned to event-related initiatives.

Support the onboarding, development and coordination of event support resources, including future full-time, contract or intern team members, as organizational needs evolve. Collaborate with other departments, including Procurement, Finance, and the Global Events team, to source, analyze, and negotiate vendor contracts.

Maintain professional relationships with suppliers, partners, and stakeholders to ensure all services and materials meet Delta Cargo’s high standards and goals.

Event Analytics and ROI

Lead post-event evaluation activities, including attendee feedback collection, stakeholder debriefs, lessons learned and recommendations for future improvements.

Track, consolidate and communicate event performance metrics, attendee feedback and key outcomes to leadership and stakeholders to demonstrate impact and support future planning efforts.

This role is based on site at Delta’s headquarters in Atlanta and will require some Domestic & International travel (15-25%). Will occasionally involve work during nights and weekends, based on event needs