How you'll help us Keep Climbing (overview & key responsibilities)
Delta’s Performance Marketing team is focused on converting interest into action—helping customers understand what’s available to them and motivating purchase. We translate strategy into conversion-focused execution through high-impact, cross-channel campaigns and touchpoints.
As a Performance Marketing Specialist, you will bring our retail engine to life by managing the day-to-day execution of campaigns and promotions. You’ll play a critical role in helping customers find, understand and buy Delta products – working closely with internal teams to deliver seamless, performance-minded marketing across paid and owned channels.
This role is ideal for a detail-oriented marketer with strong organizational skills, a strategic mindset, and a passion for influencing customer decisions through thoughtful, well-timed content.
Key Responsibilities
- Execute campaign deliverables that support Delta’s retail engine, including core product promotions, tentpole retail events (e.g., Summer Retail, Cyber Monday), and cultural calendar activations.
- Manage the production and deployment of assets across email, paid media, and digital channels—ensuring clear, timely, and conversion-focused execution.
- Track and analyze campaign performance in partnership with Analytics, surfacing insights that improve future tactics and inform brief development.
- Maintain integrated calendars and trackers that organize upcoming retail campaigns, performance insights, and business priorities in one place.
- Partner with channel, creative, and product teams to align messaging, optimize customer flows, and ensure tactical execution ladders up to broader goals.
- Lead routing, QA, and approvals for creative assets, proactively identifying roadblocks and opportunities for smoother workflows.
- Support planning and prep for retail campaigns, helping translate business inputs into marketing briefs and tactical next steps.
- Balance multiple campaigns and priorities, adapting to business needs while delivering high-quality work on time.
Job description provided by Delta Air Lines.
View the original posting
