Senior Consultant, Advertising
- Grade: CUK08
- Reports to: Senior Manager, Advertising
- Function: Commercial Function (CUK)
- Directorate: Marketing Directorate (CUK)
- Department: Marketing Department
Role Summary
The Senior Consultant, Advertising leads the end-to-end delivery of integrated advertising campaigns across P&O Cruises, owning media planning, creative delivery and production to support brand and commercial objectives. The role works closely with agencies and internal stakeholders to ensure advertising activity is insight-led, compliant, on-brand and performance-driven, using data and optimisation to improve campaign effectiveness and commercial return.
Key Accountabilities
- Deliver end-to-end media plans and integrated advertising campaigns, optimising channel mix, investment and performance to achieve brand and commercial objectives.
- Monitor and optimise campaign performance against agreed KPIs, providing analysis, insight and recommendations to improve future planning and investment decisions.
- Lead large-scale advertising shoots and productions, overseeing all stages from planning and testing through to post-production delivery.
- Manage the delivery and optimisation of creative assets across advertising channels, ensuring activity is compliant, on-brand and effective.
- Work collaboratively with agencies and internal stakeholders to align advertising activity with campaign objectives, brand standards and commercial priorities.
- Use performance data, audience insight and testing to drive continuous improvement and support a joined-up full-funnel marketing approach.
Essential Experience Required
- Extensive media planning and execution experience across a range of paid media channels.
- A clear understanding of advertising practices and techniques.
- Previous experience in leading large TV shoots and associated production.
- A comprehensive understanding of advertising regulatory frameworks, Clearcast and platform-specific compliance.
- Project management/co-ordination experience.
- Experience of working at management level.
- Excellent influencing skills.
- Extensive experience working on a large B2C piece of business from client side, including briefing, approval and production processes.
- Experience of managing large budgets.
- Experience of planning and delivering communications TTL.
- Experience of creative production across AV media including TV, press, OOH, display, radio, door drops, cinema and social media.
- Why Join Us?
- Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well-being and personal growth.
- Read our employee experience guide to learn more about life as a Carnival UK colleague here.
Here’s what we offer
- Employee Discounted Cruising plus Friends and Family offers
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Recognition scheme with prizes and awards
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In-house Occupational Health help and access to digital GP
Life Assurance
Parental and adoption leave
Recruitment Journey
For more information on your recruitment journey, please visit our Candidate Journey Map
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Job description provided by Carnival Corporation & plc.
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