Marketing Analyst

Key Purpose of the Role

• To arm the marketing team and wider Portman
• business with the data and recommendations needed to improve the effectiveness
• of campaigns through analysis, segmentation, research and profiling.
• Systematic reporting of
• campaigns and business trends to spot opportunities for improvement and
• therefore increased revenue.
• Segmentation to identify
• opportunities for effective personalised messaging with the aim of increased
• conversion.
• Customer research and profiling with the aim of
• improving the relevancy of messaging and therefore conversion.

Responsible for

Proving

• the Head of Marketing, Marketing team and wider business with campaign analysis
• and market intelligence designed to improve the effectiveness of marketing
• campaigns.

Replace

• ad-hoc analysis designed to answer specific one-time questions, with systematic
• monitoring, so that campaign performance can be more clearly tracked, trends
• and opportunities can be identified and exploited.

Campaign Analysis

Gather

• information on all aspects of marketing campaigns, ensuring measurability is
• built into the campaign itself, with the aim of determining an ROI per channel
• and per campaign. This will typically involve collating information from email,
• social, direct mail and advertising channels via our analytics platform and
• producing a summary report with recommendations.

Segmentation

• Create customer segmentations, identifying groups of customers whose
• patterns or characteristics make viable sales opportunities.
• Work with the tech team to add tested and productive segmentation types
• to the CRM.
• Produce campaign contact lists for email and direct mail channels.
• Advise on targeting for digital advertising audiences.
• Investigate and make recommendations.

Research

• Competitors – what are they doing
• Lenders – what are they offering
• Customers– what do they think and need? Create customer profiles
• representing the buyers of different products or from different market sectors
• to improve messaging and targeting.

Software in use

Zoho

CRM and Zoho Analytics. Excel.

Requirements

Must have

• 5yrs experience in a heavily data focused marketing or analytics role.
• Sound Excel skills and proven ability to work with analytical tools.
• Be able to understand and interpret data, spotting patterns, making
• recommendations, not just reporting.
• Familiarity with measuring a test and learn approach across channels.

The

• ideal candidate should be:
• Comfortable in a fast-paced environment.
• Happy to challenge and be challenged,
• to collaborate and produce work of the highest quality.
• Proactive in pushing the business
• forward.
• An open communicator with a curious
• mind.
• Able to build relationships across the
• business.
• A problem solver, able to investigate
• issues and find solutions without always having to escalate.

Benefits

Competitive

• basic salary and annual bonus;
• Vibrant,
• high-spec office environment;

Enhanced

annual leave, increasing with length of service;

Salary

sacrifice pension;

Quarterly

all-staff events and dynamic culture

Company Overview

• Portman Finance Group was established in 2007 to provide UK SMEs with
• access to a range of finance options under one roof. We have now arranged over
• £1billion in funding for over 15,000 companies.
• Portman secure finance for businesses of all sizes via our own lending and
• panel of over 40 partners. We offer flexible payment terms, reducing large
• initial outlays and protecting cash-flow, and are one of the largest privately
• owned Broker-Lenders in the UK.
• Portman work with any type of private sector business. We have a long and
• successful history financing a variety of assets, quickly and easily. If you’re
• lookingto lease or purchase further equipment, release equity or simply
• borrow, Portman can provide your business with the finance it needs.
• Please note that as part of the recruitment process a criminal records
• check/credit history check will be carried out by an authorised third party.