Marketing Platform Manager

Location: Silicon Valley

Job Description Summary

Fenwick is seeking a Marketing Platform Manager who will be responsible for the day-to-day administration and maintenance of the firm’s email marketing platform, providing full-circle ownership from building and sending marketing campaigns to ensuring that data is accurately synching between the marketing platforms and applicable systems. This role is also responsible for building, maintaining, and improving any AI or agentic workflows dependent on the email marketing platform, and serves as a resource to help troubleshoot and diagnose any integration or sync issues across the rest of the marketing tech stack.

This position can be based in any of our U.S. office locations and offers a hybrid work arrangement, allowing you to work both from home and at your designated Fenwick office. The frequency of in-office work will be determined by business needs and guided by your department's directives.

Email Marketing Platform Ownership

• Serve as the platform’s primary administrator: build and fulfill email campaign requests, create and maintain templates, and send alerts.
• Design and implement forms and automation sequences for email and web campaigns.
• Own segmentation, lead scoring, and A/B testing to optimize campaign performance.
• Maintain data integrity on the platform and ensure syncs with Salesforce and other connected systems are accurate and reliable.
• Ensure the platform is working as intended, and that emails, forms, and related tools are functioning as expected.
• Track and report on key platform KPIs, including send volume, deliverability, open and click rates, bounce rates, and conversion attribution, and surface trends and issues to stakeholders.
• Ensure email marketing activities comply with applicable data privacy regulations, including CAN-SPAM, GDPR, and CCPA, including managing unsubscribe processing, consent tracking, and data retention practices.

Systems & Integrations

• Serve as the platform-side troubleshooter when systems aren’t syncing or communicating correctly across the marketing technology stack.
• Partner with other system administrators, vendors, and the firm’s solutions engineer to resolve issues once diagnosed.
• Own platform-side troubleshooting for the events platform and its integrations; serve as primary resource for the Events team on send or sync issues.
• Maintain data governance standards across connected systems, ensuring field mappings, sync rules, and data definitions remain accurate and consistent.
• Assist the CRM team on Salesforce issues that trace back to the digital technology platforms side of an integration.
• Anticipate and resolve intermediate-level problems independently; develop and advocate for practical solutions.
• Work closely with outside vendors and consultants to maintain and enhance firm-wide marketing technology.
• Participate in platform evaluation and vender selection processes, where appropriate.
• Additional Locations: New York, Boston, San Francisco, Washington, D.C., Seattle, Santa Monica