Category Marketing Manager

Location: Atlanta, GA, USA

The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.

Key Responsibilities

Manage Category Marketing Budget

Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals

Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers

Participate in strategic updates with suppliers on NAPA overall marketing initiatives

Work with creative to develop core creative idea (if necessary)

Work with category team to generate incremental marketing dollars from supplier marketing teams

Project Management: Serve as primary liaison between Category team and other internal and external partners

Collaborative: Ability to prioritize needs across multiple stakeholders

6+ years of relevant experience (marketing experience at a retail company, B2B marketing)

Familiarity with integrated marketing plans and creative asset briefs

Data-driven mindset and ability to leverage analysis to make business recommendations

Experience managing projects and working with cross-functional stakeholders

Highly organized and able to define and sequence strategic priorities

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