Product Marketing Manager

• CodelogicX is a pioneering technology company, proudly
• certified with ISO 9001:2015 and ISO/IEC 27001:2013 standards. Recognized as
• the "SaaS Company of the Year," we are committed to advancing
• innovation and delivering state-of-the-art solutions that redefine industry
• standards.

Role

Overview

We

• are looking for a Product Marketing Manager to drive the positioning,
• messaging, go-to-market strategy, and adoption of our SaaS platform. The role
• will act as a bridge between Product, Marketing, Sales, and Customer Success,
• translating product capabilities into clear, compelling value propositions for
• customers and prospects.

The

• ideal candidate is a strong storyteller, strategic thinker, and hands-on
• marketer who can understand a complex SaaS product, identify customer needs,
• and turn insights into impactful marketing initiatives.

Roles & Responsibilities

• Develop clear
• product positioning, messaging, value propositions, and go-to-market
• strategies aligned with business objectives.
• Work closely
• with Product, Sales, Customer Success, and Marketing teams to ensure
• consistent communication across the customer journey.
• Own product and
• feature launches from planning and messaging to execution, enablement, and
• post-launch analysis.

Translate

• complex product capabilities into simple, customer-focused narratives,
• presentations, website content, campaigns, and sales collateral.
• Conduct market
• research and competitive analysis to identify market trends, customer
• needs, competitive gaps, and opportunities for differentiation.
• Build and
• maintain sales enablement materials, including pitch decks, product
• briefs, battlecards, FAQs, demo narratives, and objection-handling
• resources.
• Partner with
• Sales and Customer Success teams to understand customer challenges,
• objections, feedback, and product adoption barriers.
• Develop customer
• personas, use cases, industry narratives, and segment-specific messaging.
• Gather and
• synthesize Voice of Customer insights to influence product positioning,
• roadmap discussions, and marketing strategy.
• Collaborate with
• the content and demand-generation teams to develop campaigns that
• communicate product value and generate qualified demand.
• Support product
• demos, webinars, events, customer presentations, and other market-facing
• initiatives.
• Monitor product
• and campaign performance and use data-driven insights to refine messaging,
• positioning, and GTM strategies.
• Keep product
• messaging, competitive intelligence, and marketing collateral current as
• the product and market evolve.

Requirements

8–12

years of experience in Product Marketing, SaaS Marketing, B2B Marketing,

or a related Go-to-Market role.

Experience

working with B2B SaaS or technology products is strongly preferred.

Strong

understanding of product positioning, messaging, GTM strategy, product

launches, and sales enablement.

Excellent

• written and verbal communication skills with a strong command of
• professional English.
• Ability to
• simplify complex product concepts and communicate them in a clear,
• persuasive, and engaging manner.

Strong

storytelling and content development capabilities.

Good

understanding of market research, customer insights, competitive analysis,

and buyer personas.

Comfortable

working cross-functionally with Product, Sales, Customer Success, Design,

and Marketing teams.

Strong

analytical and problem-solving skills, with the ability to convert data

and market insights into actionable strategies.

Highly

• organized, detail-oriented, and capable of managing multiple initiatives
• simultaneously.
• Proactive and
• adaptable, with the ability to work effectively in a fast-paced SaaS
• environment.
• Familiarity with
• CRM, marketing automation, analytics, research, and productivity tools is
• an advantage.

Experience

• creating presentations, product collateral, sales enablement assets, and
• customer-facing content.
• A bachelor’s
• degree in marketing, Business, Communications, or a related discipline is
• preferred.

What

We’re Looking For

• A customer-first
• mindset with strong commercial awareness.
• Someone who can
• think strategically while remaining hands-on with execution.
• A confident
• communicator who can collaborate with both technical and non-technical
• stakeholders.
• Curiosity about
• technology, SaaS, workplace productivity, and emerging business trends.
• The ability to
• take ownership, move projects forward, and turn ideas into measurable
• outcomes.

Benefits

Health insurance

Hybrid working mode

Provident Fund

Parental leave

Yearly Bonus

Gratuity

Location: Kolkata