Codelogicx Technology/Software

Sales Development Representative

Delhi, India Hybrid Full-time

We are looking for an experienced Sales Development Representative (SDR) with 5+ years of proven expertise in prospecting, lead qualification, and pipeline development. The Senior SDR will play a pivotal role in identifying target accounts, engaging with decision-makers, and booking qualified meetings for the sales team. This position demands a strong mix of strategic outbound execution, process ownership, and team mentorship.

Key Responsibilities

  • •Outbound Prospecting: Execute multi-channel outreach (email, LinkedIn, phone, bidding platforms) to engage decision-makers.
  • •Lead Qualification: Assess inbound and outbound leads to ensure alignment with Ideal Client Profiles (ICP).
  • •Meeting Generation: Consistently schedule qualified discovery calls and demos for the sales team.
  • •Proposal & Messaging: Tailor outreach campaigns, write compelling proposals, and adjust messaging based on market feedback.
  • •Pipeline Management: Maintain accurate and up-to-date lead data and activities in CRM (HubSpot, Salesforce, or equivalent).
  • •Process Optimization: Drive improvements in cadence design, outreach personalization, and performance tracking.
  • •Mentorship: Coach and support junior SDRs to improve productivity, messaging quality, and qualification skills.
  • •Collaboration: Work closely with Account Executives and Marketing teams to align campaigns with market positioning.

Requirements

•Experience: 5+ years in SDR/BDR roles, preferably within IT services, SaaS, or technology consulting.

•Track Record: Consistent success in lead generation and meeting quota targets.

•Skills

  • oExpert in outbound sales tactics and cold outreach
  • oStrong proposal writing and business communication
  • oFamiliarity with CRM and automation tools (HubSpot, Salesforce, Apollo, Lemlist, LinkedIn Sales Navigator)
  • oAbility to analyze performance metrics and optimize campaigns
  • •Mindset: Self-starter, target-driven, and comfortable in a fast-paced, high-growth environment.

KPIs & Targets

  • •Qualified Leads Generated: Minimum 40–50 qualified leads per month.
  • •Conversion Ratio: At least 20–25% of leads progressing to proposal/demo stage.
  • •Revenue Contribution: Expected to contribute $250K+ annual pipeline opportunities.
  • •Response SLA: All inbound and warm leads responded to within 24 hours.
  • •CRM Hygiene: 100% accuracy in updating lead status, notes, and follow-ups.
  • •Outreach Activity: Minimum 120 – 150 targeted outreach attempts per week (emails, LinkedIn connects, calls).

Benefits

  • Health insurance.
  • Hybrid working mode.
  • Provident Fund.
  • Parental leave.
  • Yearly Bonus.
  • Gratuity.
  • Location: Delhi
  • Full time

Job description provided by Codelogicx.
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