Communication Manager, LUXE MM

Key Job Accountabilities 主要職務

As a Communication Specialist or hands-on Manager, you will play a crucial role in bringing our brand campaigns to life. Your responsibilities include:

• Campaign & Communication Management

• ・Integrated Communication Planning: Lead and execute the annual 360-degree communication strategy and key marketing priorities in close collaboration with Product Marketing team.
• ・Brand Image & PR Strategy: Drive PR outreach and story-telling to ensure strong, elevated brand visibility across top-tier fashion, beauty, and lifestyle media.
• ・Influencer Activation: Identify, build, and nurture high-level relationships with target celebrities, stylists, and KOLs aligned with Maison Margiela’s unique identity and aesthetic.
• ・Content Creation & Authority: Drive the creation of highly engaging, aesthetic, and relevant content through KOLs/influencers that deeply resonates with consumers.
• ・Event & Experience Management: Conceptualize and execute high-impact PR events, press previews, and experiential activations to maximize brand exposure and engagement.
• ・E-Commerce & Retail Synergy: Collaborate with EC and Retail teams to support online/offline traffic and driving tangible business results.

• Agency & Partner Management

・Agency Oversight: Lead and manage PR, media, and influencer agencies to deliver high-quality execution, strategic direction, and maximum ROI.

• Data Analysis & Insights

• ・Performance Measurement: Track and analyze all communication and media activities against target KPIs (e.g., Reach, Engagement, Share of Influencer).
• ・Social & PR Tools: Utilize measurement tools to evaluate campaign ROI and optimize future activations.
• ・Market Intelligence: Monitor local luxury/fragrance competitor best practices and stay closely connected with L’Oréal Group best practices worldwide.
• Must Have Aspects 必須項目

• Language: Excellent interpersonal skill, editorial communication skill, presentation skill both in Japanese and business conversational level of English.
• Experience: Minimum 3-5year experience in digital media related job or related company such as Ad agency, digital production company.
• Proven strong planning, budget management, and end-to-end execution skills.
• Deep understanding of luxury brand storytelling, artistic direction, and the ability to articulate product credibility (scientific/craftsmanship authority) through high-quality creative output.
• Understanding of digital media trends, social media networks (Instagram, X, TikTok, LINE), and basic data analytics to track performance.
• Proficiency in PC & Microsoft Office (Excel, PowerPoint, Word).

Preferred Qualification 希望項目

• Experience working in multicultural/global fashion or cosmetics organizations.
• Experience managing crisis communication or high-profile public relations campaigns.
• Familiarity with media planning and buying processes.