Online & Offline Activation Manager

Life is too short for a boring career, so build an extraordinary one with us. We believe your career should spark the same thrill and curiosity as your personal interests. Creativity drives everything we do, turning ideas into meaningful impact. With opportunities across brands, markets, and divisions, your growth knows no boundaries.

A Day in the Life

As Online & Offline Activation Manager for Lancôme, L’Oréal Luxe Division, you report to the Brand Business Director and steer connected Online + Offline (O+O) brand experiences across Romania. You will drive consumer engagement and market share across skincare, fragrance, and make-up, seamlessly bridging our direct e-commerce flagship (lancome.ro) with our selective retail network. Your core responsibilities include:

Direct E-Commerce & Consumer Experience (eD2C): Own the user journey on lancome.ro, managing content planning, promotional campaigns, and conversion optimisation while integrating beauty tech diagnostic services.

Retail Trade Marketing & Merchandising: Translate brand merchandising guidelines into high-impact retail execution, coordinating planograms, visual updates, and bespoke trade plans alongside Key Account Managers.

O+O Animations Orchestration: Design and execute integrated offline and online commercial animations, promotional calendars for eD2C, and retail podiums for retailers to maximise brand visibility and return on investment.

Cross-Functional Alignment & Performance Tracking: Partner closely with category Product Managers, sales, education, and Zone eD2C team to align on brand and categories strategy, evaluate trade KPIs, and optimise campaigns performance.

We Are Looking For

• You bring commercial sharpness, creative rigor, and the collaborative agility needed to unify digital touchpoints and premium boutique environments. You bring:
• Go-to-Market Literacy: 2+ years prior experience in Marketing and/ or Business Development
• Omnichannel Experience Design: Proven ability to design and activate integrated consumer journeys across both e-commerce platforms and selective retail spaces.
• Retail / Trade Activation: Track record in executing trade marketing strategies, managing POSM materials, and elevating in-store brand presence.
• Online Consumer Experience Design: Practical capability in managing eD2C websites, digital merchandising, user experience flows, and online promotional mechanics.
• Commercial & Analytical Acumen: Demonstrated aptitude for interpreting sales forecasts, evaluating campaign ROI, and extracting insights from performance dashboards.
• Stakeholder Management: Strong cooperative, negotiation, and communication skills to effectively align local teams, regional hubs, and external retail partners.
• Field Activity: Valid driving license for at least 2 years.

What’s In It For You

Trusted to make an impact from day one. We’ll give you a place to leave your comfort zone and grow beyond your potential, with real responsibility and the right to make mistakes and learn along the way.

Limitless career mobility in an environment where people of every ethnicity, social background, age, religion, gender, and sexual orientation are accepted, can speak up, will thrive, and are celebrated.

An entrepreneurial spirit from the inside out. You can contribute to something bigger and have the freedom to pitch new ideas to drive fast-paced innovation that makes a concrete difference.

Upskilling never sleeps! You’ll have unlimited access to the L’Oréal “MyLearning Platform” to boost your competencies, surrounded by the contagious energy of diverse people with a growth mindset.

Comprehensive support with the L'Oréal Share & Care package: 25 days annual leave, meal tickets, health & life insurance, personalized Onboarding Plan, career coaching, yearly sports activities compensation, company car and more.

Cherry on the cake: enjoying products from our brands’ portfolio on special occasions.

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.

We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

Want to discover more about L’Oréal Careers? Get the insider tips from L’Oréal recruiters on TikTok @LorealGroupe!

Beware of recruitment scams! L'Oréal only accepts applications through our official careers website. If you encounter suspicious recruitment activity, please report it immediately.