Manager - Site Merchandising (Lancome)

JobTitle:Manager-SiteMerchandising[Lancome]

WhoWeAre

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to onebusiness:Beauty.Ourgoalistooffereachandeverypersonaroundtheworldthebestofbeautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

AtL’Oréal,ourDigitalteamisanopportunitytobeatthecenterofL'Oréal'sdigitaltransformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

JobSummary

The Manager of Site Merchandising is a critical role within the Brand.com team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understandingofdirecttoconsumer bestpractices,andaprovenabilitytodriveconversionandachieve sales goals.

WhatYouWill Learn

·Customer Experience Optimization: Champion the online customer experience by continually analyzing data, conductingA/B tests,andidentifyingopportunities for improvement. Leverage insightsfromcustomerbehavior,sell-throughdata,andindustrybestpracticestoenhancesite navigation, product presentation, and the overall shopping journey.

·Merchandising Strategy Development and Execution: Develop and implement innovative merchandisingstrategiesthatmaximizeconversion,averageordervalue(AOV),andotherkey performance indicators (KPIs). This includes product placement, categorization, cross-selling/upselling, product information optimization, and promotional campaign setup.

·ContentManagementandOptimization:Overseethemanagementandexecutionofabest-in-class content and merchandising strategy.This includes product and content updates, ensuring accurateproductinformation,optimizingproductdescriptionsforSEO/GEO,andcreatingcompelling landing pages to support marketing initiatives.

·Platform Management: Manage product and content within the e-commerce platform tools, ensuringaccurateproductpresentation,categorization,andattribution.Determineandtestsite taxonomy and filters, focusing on data analysis and optimization. Lead projects related to merchandising, including site feature enhancements and bug resolution.

·Cross-Functional Collaboration: Work closely with brand teams, marketing, and other departmentstoalignmerchandisingstrategieswithoverallbusinessobjectives.Partnerwith brand digital liaisons to support direct-to-consumer efforts in all merchandise site content refreshes and future product/content campaigns.

·Analytics and Reporting: Monitor and analyze key metrics, including conversion rate, shopping cartabandonment,itemsperorder,andAOV.Provideregularperformancereportsandinsights to senior management, utilizing data to inform merchandising decisions and drive continuous improvement.Researchindustrybestpracticestomaintainoptimalsiteexperience,conversion, and AOV. Conduct ad hoc analyses on promotional forecasting, creative performance, and onsite personalization.

·New Product Launches: Manage the product activation process from setup to go-live on the brandwebsite.Trackupcomingproductlaunchesandcollaboratewithrelevantteamstoensure seamless integration into the online store.

·Technology and Innovation: Identify opportunities to enhance the site experience with new technologyandsiteenhancements.Stayinformedaboutindustrytrendsandbestpracticesto ensure the site remains competitive and innovative. Drive the launch of new features and functionalities.

·Traffic Driver Optimization: Understand the category's key traffic drivers, including email marketing,directsearch,SEO,andsponsoredlinks,andoptimizethesechannelstomaximize site traffic and conversion.

·Multi-Device Optimization: Leverage the strength of a multi-device approach to optimize the siteexperienceacrossdesktops,tablets,andmobiledevices.Identifyopportunitiestomaximize different devices and new D2C channels.

RequiredQualifications

·Bachelor'sdegreeinMarketing,Business,orarelatedfield.

·Provenexperienceine-commercemerchandising

·Stronganalyticalskillsandexperiencewithwebanalyticsplatforms(e.g.,GoogleAnalytics).

·Proficiencyine-commerceplatformtoolsandcontentmanagementsystems.

·Excellentcommunication,presentation,andinterpersonalskills.

·Abilitytoworkindependentlyandaspartofa team.

·Strongprojectmanagementskillsandabilitytomanagemultiplepriorities.

·Apassionforthebeautyindustryandadeepunderstandingofconsumerbehavior.

·Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

·Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, andapensionplan!Additionally,youwillhaveaccesstocompanyperkssuchasMakeup,Skincare,and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal

ShopforDiscountedProducts,andotherperkssuchasMonthlyMobileAllowance,discountedgym memberships, and ERGs.

AdditionalBenefitsInformationAsFollows

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a varietyofjob-relatedfactorswhichmayincludegeographiclocation,workexperience,education,and skill level)

·HybridWorkPolicy(3DaysinOffice,2DaysWorkfromHome)

·FlexibleTimeOff(PaidCompanyHolidays,PaidVacation,VacationBuyProgram,Volunteer Time, Summer Fridays & More!)

·AccesstoCompanyPerks(VIPAccesstoL’Oréal’sInternalShopforDiscountedProducts,

MonthlyMobileAllowance)

·Learning&DevelopmentOpportunities(UnlimitedAccesstoE-learnings,Lunch&Learn Sessions, Mentorship Programs, & More!)

·AccesstoMentalHealth&WellnessPrograms

Don’tmeeteverysinglerequirement? AtL'Oréal,wearededicatedtobuildingadiverse,inclusive,and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

WeareanEqualOpportunityEmployer andtakeprideinadiverseenvironment.Wewouldlovetofind out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical JobTitle:Manager-SiteMerchandising[Lancome]

Division:Luxe

Location:HudsonYards,NewYorkCity

WhoWeAre

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to onebusiness:Beauty.Ourgoalistooffereachandeverypersonaroundtheworldthebestofbeautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

AtL’Oréal,ourDigitalteamisanopportunitytobeatthecenterofL'Oréal'sdigitaltransformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

JobSummary

The Manager of Site Merchandising is a critical role within the Brand.com team, acting as the primary advocate for the customer experience. This individual is responsible for optimizing the online store's performance by leveraging data analysis, A/B testing, and a deep understanding of consumer behavior. This role requires a data-driven, strategic thinker with a creative approach to merchandising, a strong understandingofdirecttoconsumer bestpractices,andaprovenabilitytodriveconversionandachieve sales goals.

WhatYouWill Learn

·Customer Experience Optimization: Champion the online customer experience by continually analyzing data, conductingA/B tests,andidentifyingopportunities for improvement. Leverage insightsfromcustomerbehavior,sell-throughdata,andindustrybestpracticestoenhancesite navigation, product presentation, and the overall shopping journey.

·Merchandising Strategy Development and Execution: Develop and implement innovative merchandisingstrategiesthatmaximizeconversion,averageordervalue(AOV),andotherkey performance indicators (KPIs). This includes product placement, categorization, cross-selling/upselling, product information optimization, and promotional campaign setup.

·ContentManagementandOptimization:Overseethemanagementandexecutionofabest-in-class content and merchandising strategy.This includes product and content updates, ensuring accurateproductinformation,optimizingproductdescriptionsforSEO/GEO,andcreatingcompelling landing pages to support marketing initiatives.

·Platform Management: Manage product and content within the e-commerce platform tools, ensuringaccurateproductpresentation,categorization,andattribution.Determineandtestsite taxonomy and filters, focusing on data analysis and optimization. Lead projects related to merchandising, including site feature enhancements and bug resolution.

·Cross-Functional Collaboration: Work closely with brand teams, marketing, and other departmentstoalignmerchandisingstrategieswithoverallbusinessobjectives.Partnerwith brand digital liaisons to support direct-to-consumer efforts in all merchandise site content refreshes and future product/content campaigns.

·Analytics and Reporting: Monitor and analyze key metrics, including conversion rate, shopping cartabandonment,itemsperorder,andAOV.Provideregularperformancereportsandinsights to senior management, utilizing data to inform merchandising decisions and drive continuous improvement.Researchindustrybestpracticestomaintainoptimalsiteexperience,conversion, and AOV. Conduct ad hoc analyses on promotional forecasting, creative performance, and onsite personalization.

·New Product Launches: Manage the product activation process from setup to go-live on the brandwebsite.Trackupcomingproductlaunchesandcollaboratewithrelevantteamstoensure seamless integration into the online store.

·Technology and Innovation: Identify opportunities to enhance the site experience with new technologyandsiteenhancements.Stayinformedaboutindustrytrendsandbestpracticesto ensure the site remains competitive and innovative. Drive the launch of new features and functionalities.

·Traffic Driver Optimization: Understand the category's key traffic drivers, including email marketing,directsearch,SEO,andsponsoredlinks,andoptimizethesechannelstomaximize site traffic and conversion.

·Multi-Device Optimization: Leverage the strength of a multi-device approach to optimize the siteexperienceacrossdesktops,tablets,andmobiledevices.Identifyopportunitiestomaximize different devices and new D2C channels.

WhatWeAreLooking For

RequiredQualifications

·Bachelor'sdegreeinMarketing,Business,orarelatedfield.

·Provenexperienceine-commercemerchandising

·Stronganalyticalskillsandexperiencewithwebanalyticsplatforms(e.g.,GoogleAnalytics).

·Proficiencyine-commerceplatformtoolsandcontentmanagementsystems.

·Excellentcommunication,presentation,andinterpersonalskills.

·Abilitytoworkindependentlyandaspartofa team.

·Strongprojectmanagementskillsandabilitytomanagemultiplepriorities.

·Apassionforthebeautyindustryandadeepunderstandingofconsumerbehavior.

·Being present in the office three days a week is considered an essential function of all office-based roles for eligible full-time employees.

·Authorization to work in the United States on a full-time, permanent, ongoing basis is required. No immigration support/sponsorship offered for this role.

As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, andapensionplan!Additionally,youwillhaveaccesstocompanyperkssuchasMakeup,Skincare,and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal

ShopforDiscountedProducts,andotherperkssuchasMonthlyMobileAllowance,discountedgym memberships, and ERGs.

AdditionalBenefitsInformationAsFollows

Salary Range [New York]: $98,400-$140,200 base salary (The actual compensation will depend on a varietyofjob-relatedfactorswhichmayincludegeographiclocation,workexperience,education,and skill level)

·CompetitiveBenefitPackage(Medical,Dental,Vision,401K,PensionPlan)

·HybridWorkPolicy(3DaysinOffice,2DaysWorkfromHome)

·FlexibleTimeOff(PaidCompanyHolidays,PaidVacation,VacationBuyProgram,Volunteer Time, Summer Fridays & More!)

·AccesstoCompanyPerks(VIPAccesstoL’Oréal’sInternalShopforDiscountedProducts,

MonthlyMobileAllowance)

·Learning&DevelopmentOpportunities(UnlimitedAccesstoE-learnings,Lunch&Learn Sessions, Mentorship Programs, & More!)

·EmployeeResourceGroups(ThinkTanksandInnovationSquads)

·AccesstoMentalHealth&WellnessPrograms

Don’tmeeteverysinglerequirement? AtL'Oréal,wearededicatedtobuildingadiverse,inclusive,and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

WeareanEqualOpportunityEmployer andtakeprideinadiverseenvironment.Wewouldlovetofind out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodationifyouareunableorlimitedinyourabilitytoaccessjobopeningsorapplyforajobon this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

OurSafeTogetherPlan:Yoursafetyisourhighestpriority.Wewillproceedwithcautionandadhereto enhancedprotectionstandardstoensureoursitesaresafeforallemployees.Wemustalloperatewith the shared responsibility for each other’s health & safety in mind.condition or disability, or any other legally protected status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodationifyouareunableorlimitedinyourabilitytoaccessjobopeningsorapplyforajobon this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.

OurSafeTogetherPlan:Yoursafetyisourhighestpriority.Wewillproceedwithcautionandadhereto enhancedprotectionstandardstoensureoursitesaresafeforallemployees.Wemustalloperatewith the shared responsibility for each other’s health & safety in mind.