Marketing Executive

KEY ACCOUNTABILITIES

Accountabilities Scope of work BTL Marketing

 Handling the core marketing BTL activity of assigned Area.

New Product Launch

 Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc

 Adherence to the guidelines given by unit Marketing Manager

Sales Team Support

•  Effectively utilize the marketing elements allotted for the assigned territory
•  Help the sales team with the on ground marketing elements execution.
•  Tracking Brand Performance and Distribution of Brand Portfolio in the assigned territory

Market Mapping & Data Management

 Keep an eye on Competitor new launch and Scheme driven by them in the territory like LRB, CSD.

 Data update and analysis for the unit.

SKILLS REQUIRED

Functional Skills

•  Proven experience as a Marketing Executive or relevant role
•  Ability to understand opportunities in the market and act quickly on them.
•  Ability to quickly grasp and adapt to the business

Functional Expert Behavioral Skills

 Good Interpersonal Skills

 Good Communication Skills

 Self-motivated with a results-driven approach

 High level of confidence and strong focus on delivering results with high drive and energy