Strategy Director, Connections

Location: Los Angeles, California, United States of America

Agency

Deutsch

Job Function

Strategy and Planning

Job Subfunction

Strategy

Have a vision for how Brands show up and make an impact today, tomorrow, and for years to come. This position is needed in Los Angeles to work on a hybrid schedule.

This job is perfect if

• You have at least 6 years of hands-on experience working on full-funnel campaigns
• You have an in-depth understanding of the media landscape and how to strategically use each placement in a unique way
• You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
• You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints
• You have knowledge of the social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView vs. TikTok organic video is, and when to use each)
• You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc)
• You enjoy serving as the connection point between media, creative, and technology
• You get as excited about a new use of a media placement as a big creative idea
• You have experience managing and mentoring junior strategists across multiple brands/accounts
• You want to become a partner to our clients and form relationships to help understand their perspective and thoughts

Responsibilities

• Oversee all connections and comms integration efforts with client teams and media partners
• Support creative teams with insights, best practices, and innovative new thinking for 360 touch points
• Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
• Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements.
• Create creative, tactical, and “mini” briefs for specific campaigns and content objectives.
• Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
• Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
• Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more.
• Lead holistic social media strategy and executions
• Develop a holistic social strategy that gives social a clear role across paid, owned, earned
• Identify opportunistic moments to make a splash in social
• Oversee day-to-day social media management, including both planned & reactive content
• Collaborate with the IAT on influencer campaigns and opportunities

Thought Leadership

• Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
• Identify new placements and collaborate with media agency on new opportunities
• Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g. social, website) all work together
• Be the client’s day-to-day connections partner
• Be the “full-funnel” expert for all internal projects

175k

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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