Senior Director, RMN Strategy & Commercialization

See how Epsilon powers connected marketing by unlocking the full potential of data and identity.

Overview

We are seeking a strategic and commercially driven Senior Director, RMN Strategy & Commercialization to help shape the growth and evolution of a leading Retail Media Network (RMN). This role will lead commercialization, go-to-market strategy, sales enablement, and growth initiatives that expand advertiser demand, unlock new revenue opportunities, and strengthen the network's competitive position.

The Senior Director will partner across sales, analytics, audience, data, product, strategy, and marketing teams to translate audience intelligence, advertiser needs, and business priorities into compelling commercial solutions. This leader will play a critical role in developing advertiser narratives, customized sales materials, commercialization strategies, and growth recommendations that drive measurable business impact.

The ideal candidate is highly diligent, proactive, endlessly curious, and client-centric, with a passion for turning complex data and business challenges into actionable growth opportunities. They should bring a positive attitude, strong sense of ownership, and enthusiasm for building and growing new capabilities. Success in this role requires working efficiently across cross-functional teams. You will build positive relationships and influence collaborators at all levels. You will also foster a collaborative environment and maintain energy and passion for the work and client experience.

Responsibilities

RMN Strategy & Commercialization

• Lead the development and execution of commercial and go-to-market strategies that accelerate growth and strengthen RMN market positioning.
• Develop advertiser value propositions, sales narratives, positioning frameworks, and commercialization strategies across RMN capabilities.
• Identify and prioritize endemic and non-endemic advertiser growth opportunities.
• Develop recommendations for monetization, activation, and operating models that increase advertiser demand and commercial value.
• Audience Strategy, Opportunity Development & Sales Storytelling
• Translate audience intelligence, first-party data, consumer insights, and market trends into compelling advertiser narratives, customized sales materials, and commercial recommendations.
• Develop advertiser opportunity briefs, prospecting frameworks, category growth strategies, and arguments that support revenue growth.
• Partner with analytics, audience, and sales teams to create customized presentations, value propositions, and commercial materials that demonstrate advertiser value.
• Help sellers connect audience insights, media capabilities, activation opportunities, and measurement solutions to advertiser objectives.

Sales Enablement & Seller Readiness

• Lead sales enablement initiatives that improve seller effectiveness and support business growth.
• Develop seller-facing and advertiser-facing presentations, playbooks, training materials, capability guides, and commercial resources.
• Equip sellers with audience insights, value propositions, opportunity assessments, and strategic recommendations that strengthen advertiser conversations.
• Establish scalable enablement frameworks, training programs, and guidelines that support long-term commercial success.

Monetization, Pipeline & Growth Strategy

• Identify and evaluate monetization opportunities, commercial models, and new revenue streams.
• Develop recommendations across audience solutions, first-party data, partnerships, channels, and activation capabilities.
• Support opportunity sizing, prospect prioritization, pipeline visibility, business-case development, investment planning, and revenue forecasting.
• Inform product, roadmap, and commercialization decisions through strategic analysis and growth planning.

Executive Advisory & Cross-Functional Leadership

Serve as a strategic advisor to senior leadership on commercialization, retail media trends, advertiser growth opportunities, and RMN strategy.

Develop executive presentations, strategic recommendations, and thought leadership that influence business decisions and investments.

Lead cross-functional initiatives across sales, product, analytics, audience, strategy, and marketing teams.

Establish operating processes, governance, and guidelines that improve execution, consistency, and scalability.

10+ years of experience in retail media, commercial strategy, digital advertising, consulting, sales enablement, or strategic business growth roles.

Experience within Retail Media Networks (required), commerce media, ad tech, audience intelligence, or digital media environments.

Proven success developing and driving commercialization and go-to-market strategies that drive measurable business growth.

Strong understanding of audience strategy, first-party data, and how insights can be translated into advertiser solutions and revenue opportunities.

Experience crafting advertiser presentations, media kits, battle cards, sales narratives, value propositions, arguments, opportunity assessments, and commercial materials.

Excellent writing, storytelling, and communication skills, with the ability to transform audience intelligence, market insights, and advertiser needs into compelling sales narratives, value propositions, and go-to-market materials.

Familiarity with audience solutions, data monetization, identity, media activation, measurement, analytics, and first-party data applications.

Experience supporting product launches, partnerships, commercialization initiatives, and growth programs.

Agency, consulting, or enterprise strategy experience.

Demonstrated ability to lead complex cross-functional initiatives and influence senior collaborators.

Exceptional critical thinking, leadership, communication, collaborator management, and project management skills.

Highly diligent with exceptional attention to detail and a commitment to delivering high-quality work.

Proactive self-starter who anticipates needs, finds opportunities, and drives outcomes with minimal direction.

Endlessly curious with a desire to understand audience behavior, advertiser challenges, market dynamics, and emerging industry trends.

Client-centric attitude with a passion for solving business challenges and delivering measurable value.

Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

When you join Epsilon, we’ll create something EPIC together. We’re a global leader in data and identity, with deep expertise in digital media, clean rooms, customer data platforms, loyalty and marketing services. Positioned at the center of Publicis Groupe, Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30+ countries across EMEA, the Americas and APAC, with more than 8,000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture:https://www.epsilon.com/us/about-us/our-culture-epsilon

• Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
• Epsilon has five values that define our culture and guide us as we create value for our clients, our people and consumers. We seek candidates who align with our company values, demonstrate them and make them meaningful in their day-to-day work:
• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to:

Time to recharge: Flexible time off (FTO), 14 paid holidays, paid sick time

Family well-being: Parental/new child leave, childcare & elder care assistance, adoption assistance

Extra perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information or any other characteristic protected by applicable federal, state or local law.

Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.

Compensation Range: USD $153,500.00 - USD $285,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/8/2026.