Samsung Experience Stores (SES) Lead, Mobile Experience

Location: Mapletree Business City, Singapore, Singapore

Position Summary

As the SES Lead - Mobile Experience, you will build a cohesive, high performing Samsung Experience Stores (SES) retail network of partners with high sales productivity, operational excellence & profitability, while delivering best-in-class Samsung retail experience across all SES locations;

In this role, you will build brand and commercial resonance through elevated brand experience, ensure customer satisfaction, SES expansion strategy and productive organic sell-in and sell-out sell growth for SES.

Morever, you will ensure SKU productivity, healthy Weeks of Inventory (WOS), while maintaining the availability of full range of Samsung MX products.

This role will stay current with industry trends and monitors strengths and weaknesses of competition; explore new business opportunities with SES partners; and review partners’ relevancy for future growth.

Role and Responsibilities

Build and develop a sustainable, productive and profitable network of SES partners who can elevate and drive the overall Samsung brand experience in Singapore.

Responsible for business development and strategy work to strengthen Brand Experience and accessibility including partner selection (if any), quarterly JBPs, business model strategy, expansion/ exit strategies through close collaboration with chosen SES partners.

Ownership of Samsung Experience store business including sales and marketing plans, store operations, P&L, Critical Performance KPIs and all related reporting matters according to timelines

Develop and execute retail strategy with ambition to maximise competiveness to gain consideration and conversion for all MX devices, including Smartphones, Tablets and Wearables (but not limited to).

Work closely with Retail Development Team to develop retail partners’ FSM staff, so as to (a) deliver a differentiated and delightful brand experience (b) embrace a customer-first mindset (c) cross sell / upsell Samsung devices and solutions.

Collaborate closely with Retail Development Team to explore and review expansion of SES location opportunities, while working with chosen SES partner to review business plans and feasibility studies for justification of expansions with HQ

Innovate plans constantly and maintain openness to innovation and strengthen cross-functional collaboration

Work closely with Training Team to execute training plans to drive brand advocacy with field force, brand ambassadors and channel partner floor salesmen, and champion new industry standards to drive education and conversion leveraging HQ materials/ tools and with localisation effort to support conversion

Retail budget planning, allocation and management.

Retail analysis, data management, KPI management, retail audience and market intelligence

Cross functional team collaboration to achieve synergistic and best outcomes with cohesive team spirit

Partners with management and HR teams to create and executes organisation capability and coaching plans including succession planning to maximise overall team performance and create a motivating environment

Report and present to senior management of SESP; SEAO and/or Suwon HQ on SES performance progress and review on quarterly basis

Any other responsibilities as assigned by direct supervisor (Head of Sales SESP MX)

Skills and Qualifications

• Degree in Business, Sales and Marketing
• Min 10 to 15 years of sales and marketing experience or retail management in B2C space
• Intellectual curiosity, strategic thinking, challenger mindset and detail-oriented
• Good commercial sense and sharp business acumen
• Highly independent and self-driven but strong collaborator
• Excellent presentation and communication skills
• Retail, sales or marketing experience in a consumer technology business would be an advantage

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