Regional Display Solutions BDM - Retail

Location: Mapletree Business City, Singapore, Singapore

Position Summary

As a Regional Display Solutions Business Development Manager, you will drive B2B sales and business development for Samsung Display Solutions, with a primary focus on Retail across Singapore and Southeast Asia & Oceania (SEAO).

Based in Singapore, you will develop new customer opportunities, build strategic partnerships and drive the adoption of Samsung’s display and signage solutions. Working closely with local sales teams, regional subsidiaries and technology partners, you will expand Samsung’s presence in retail markets and develop opportunities that can be scaled across the region, with Government and Corporate markets as secondary areas of focus.

Role and Responsibilities

Regional Business Development

Drive business development for Samsung Display Solutions across Singapore and SEAO, focusing on Retail as the primary vertical while developing opportunities in Government and Corporate markets.

Identify strategic accounts, emerging trends, new use cases and growth opportunities, particularly within retail chains, F&B/QSR, convenience, fashion, luxury, shopping malls and other multi-site retail environments.

Develop regional and multi-country customer opportunities, building scalable business models and replicating successful solutions across subsidiaries to accelerate market expansion.

Engage customers and key decision-makers to understand business needs, identify opportunities and position Samsung’s display and signage solutions.

Customer Engagement & Solution Development

• Build relationships with retail customers, particularly IT and technical stakeholders, to understand their requirements and influence solution design, specifications and tenders.
• Develop integrated solutions combining Samsung Display hardware, VXT and other Samsung software platforms and services with complementary third-party technologies.
• Translate customer requirements into differentiated solution propositions that address business needs and strengthen Samsung’s competitive position.
• Work with technical teams and partners to develop suitable solutions, communicate key technical concepts and address customer requirements.

Partner Ecosystem & Sales Collaboration

• Build and activate a regional ecosystem of system integrators (SIs), value-added resellers (VARs), independent software vendors (ISVs), consultants and technology partners.
• Identify partnership opportunities that expand routes to market, strengthen solution capabilities and generate new business.
• Work closely with country sales, product, technical and support teams to convert business development initiatives into qualified opportunities, sales pipeline and commercial wins.
• Ensure clear ownership and effective handover to local sales teams to support opportunity progression and execution across markets.
• Provide business development support for strategic Singapore customers and projects while contributing to broader regional growth initiatives.

Business Performance & Pipeline Management

• Track regional business development performance, including pipeline growth, strategic account development, partner-generated opportunities, specification and tender wins, cross-country expansion and revenue conversion.
• Monitor opportunity progress, identify barriers to conversion and work with relevant stakeholders to drive commercial outcomes.
• Share market insights, customer feedback and successful use cases across subsidiaries to strengthen regional business development effectiveness.
• Skills and Qualifications