Sports Program Manager - TikTok Content Operation - London

Responsibilities

TikTok's Sports operations team is responsible for delivering high-quality, efficient and effective B2B experiences for our major partners and internal stakeholders. Primarily, this is delivered through program management, operational infrastructure, and scalable processes that support global media businesses.

The Sports Program Manager will manage high-priority programs that support TikTok’s Sports publisher ecosystem, including content partnership programs, tentpole moments, audience growth initiatives, product go-to-market efforts, and operational frameworks for Sports partners.

This role will work closely with cross-functional teams across Product, Partnerships, Creator Management, Business Development, Global Monetisation & Product team and more. The ideal candidate has strong program management experience, a deep interest in the Sports industry, and the ability to translate complex partner, product, and market needs into clear operating plans and strategies.

Responsibilities

• Deliver end-to-end program management for Sports content partnerships, publisher programs, global collaborations, tentpole moments, and audience growth initiatives.
• Lead cross-functional alignment with key teams including Product, Partnerships, Creator Management, Business Development, Global Monetisation & Product team and more.
• Deliver owned and operated product go-to-market and partner accelerator programs for Sports publishers and creators, including clear rollout plans, partner education, feedback loops, and market expansion strategies.
• Build operational infrastructure to streamline and scale Sports programs, including processes for partner onboarding, campaign execution, reporting, documentation, and internal visibility.
• Create communication channels, frameworks, templates, best practice playbooks, and resources to support Sports program execution across markets.
• Partner with internal teams to identify publisher needs, surface product and operational feedback, and help shape scalable solutions that support high-quality Sports content.
• Develop foundational operational products and processes that empower teams to execute and evolve Sports programs and at scale.
• Assist in design and launch of new operational processes, and deliver end-to-end project management for operational processes.
• Support management of internal and external stakeholders to set and exceed performance goals.

Minimum Qualification(s)

• 5+ years of experience in programme management and leadership experience.
• Have a deep understanding and insights of the key metrics and measurements in content and creator operations.
• Experience working with or strong grasp of Sports, digital media, publishers, or content ecosystems.
• Deep understanding of key metrics and measurements in content, publisher, or creator operations, including audience growth, engagement, retention, partner performance, and operational efficiency.
• Natural collaborator with the ability to drive alignment among diverse stakeholders across Marketing, GBS, Product, Data, Algorithm, User Growth, and more.
• Strong understanding of local business dynamics, market nuances, and the evolving digital Sports landscape, with intellectual curiosity to dive deeply into complex issues.
• Experience working in a global or highly cross-functional role, including building relationships across regions, markets, and stakeholder groups.
• Strong ability to manage ambiguity, prioritize competing workstreams, and translate strategic goals into actionable operating plans.

Preferred Qualification(s)

• Direct experience working with Sports organizations, publishers, athletes, media companies, or digital news platforms.
• Strong understanding of the Sports industry, including business models, audience development, platform distribution, and emerging Sports consumption trends.
• Leadership in understanding key business priorities, including the ability to clearly articulate key issues, recommend solutions, and kick off projects to serve those core business priorities
• Extraordinary organizational skills with the ability to work cross functionally with other stakeholder teams as well as senior leadership.
• Experience driving product-based initiatives, partner education programs, go-to-market efforts, or scaled operational launches.
• MS/MA/MBA considered a plus.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Apply to this job