Assoc. Product Manager, Marketing Technology

Location: Bellevue, Washington

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Job Overview

The Associate Product Manager, Marketing Technology supports the vision, strategy, and delivery of T-Mobile's marketing tools and platforms. Every product in this space is built to achieve a specific business outcome — enabling marketing teams to reach the right customers, with the right message, at the right time. The Associate PM contributes to that work by helping identify opportunities, translating requirements into actionable work for engineering teams, and supporting delivery across the product lifecycle.

At a high level, this means partnering with senior product managers and cross-functional stakeholders to understand marketing team needs, assess technical feasibility, and help drive execution against the roadmap.

Product Associate PM role is well-suited for someone who is curious, detail-oriented, and eager to develop product instincts in a technical domain. You will work closely with senior product managers, engineers, data teams, and marketing operations partners — learning how marketing technology platforms are built, maintained, and continuously improved. This role grows into full product ownership as skills and experience develop. No two days look the same: you might spend one morning researching a competitor's tooling approach and the next afternoon translating marketing team feedback into user stories for an engineering sprint’s lives.

Typical responsibilities include conducting research on marketing tools and vendor capabilities; documenting product requirements and user stories; supporting backlog management; helping track product performance metrics; and partnering with development, marketing operations, and data teams to support delivery and releases.

Job Responsibilities

Vision, Strategy, and Analysis

Conducts research and analysis to help define and manage the roadmap for marketing technology products — including tools used for campaign execution, customer data management, and marketing performance measurement.

Participates in end user research to inform product prioritization

Partners with business and internal/external stakeholders to understand current customer experiences, identifies areas of opportunity.

Assists with product presentations.

Conducts competitive product analysis.

Provides ad hoc information to management by creating special reports and analysis on request.

Participates in development of product feature set and positioning strategies.

Attends meetings with external third parties to gain a better understanding of partnerships and licensing opportunities.

Builds working knowledge of marketing technology tools, platforms, and industry practices — including how tools like campaign management systems, customer data platforms, and marketing automation products function and how vendors in this space differ. Brings relevant findings back to the team to inform roadmap decisions.

Customer Evangelist

• Uses insights from internal marketing teams — our primary users — to help shape product priorities and surface unmet needs in how they plan, execute, and measure marketing activity.
• Dedicates time to customers actively meeting with them to build deeper empathy and understand their needs and priorities.
• Create, manage, foster an active VOC feed for themselves and team.
• Actively looks for opportunities to delight or meet customer’s unmet needs.
• Evangelizes and advocates for the customer both internally (IC through C level) and externally, perpetuating the customer-first mindset.
• Creates an environment and culture where the team is immersed in customer-first mindset.
• Tests ideas with real customers to ensure that the product delivers the desired benefit.

Product Execution / Delivery

• Helps generate and maintain dashboards and reports that track product health and success metrics — such as platform adoption, data pipeline reliability, and how effectively tools are supporting marketing team workflows.
• Assists with maintaining and updating product backlog and priorities with partners.
• Scopes and prioritizes activities based on business and customer impact.
• Assists with beta and pilot programs with early-stage products and samples.
• Assists in preparing product documents and product use cases to drive product activity.
• Supports sales and marketing with the necessary product knowledge.
• Assists in the development of adoption tools and training material.
• Writes feature and user stories to capture requirements and translate marketing team needs into clear, actionable work for engineering teams — covering areas such as data integrations, campaign tooling, audience management, and reporting capabilities.
• Understands challenges and recommends trade-offs with the team.
• Communicates defect status and response to leadership and impacted stakeholders until fully resolved.
• Ensures defects are factored into regular backlog prioritization for resolution based on priority.
• Helps prepare and drive product and experience demos.

Relationship & People, Professional Development

Collaborates and develops positive working relationships with many teams, including marketing operations, data engineering, analytics, legal, go-to-market, and finance. Also works with external marketing technology vendors and other third parties to support integrations, evaluations, and day-to-day platform needs.

Develops positive working relationships with Customer groups or Customer Representatives.

Develops industry knowledge by attending educational workshops.

Education and Work Experience

Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required)

0-2 years of relevant Product Management or marketing operations experience in an agile software product development environment. Familiarity with marketing tools or platforms (e.g. email service providers, CRM systems, analytics tools, or similar) is a plus. (Preferred)

Agile Methodology (Required)

Backlog Management (Required)

Business Acumen (Required)

Data Analysis (Required)

Market Research (Required)

Product Management (Required)

Stakeholder Management (Required)

Strategic Thinking (Required)

Technical Writing (Required)

User Experience (UX) (Required)

Marketing Technology Platforms — familiarity with tools such as email service providers, CRM systems, campaign management tools, or marketing analytics platforms (Preferred)

Cross-functional Collaboration (Required)

At least 18 years of age

Legally authorized to work in the United States