Copywriter, Content & Program Marketing

TechTarget

• is seeking a copywriting professional to join the marketing division that
• focuses on driving the success of sponsored programs and analyzing audience trends.
• The ideal candidate will have a genuine interest in writing promotional email copy
• for enterprise technology markets as this will be the primary responsibility of
• the role.

Essential Job Functions

• Write brief marketing
• email promotions and abstracts about sponsored content (white papers,
• reports, infographics, webcasts, etc.) to maximize lead capture for lead
• generation campaigns on a daily basis;
• Write email
• copy encouraging our audience members to participate in TechTarget’s market
• research surveys on a weekly basis;
• Become a topic
• specialist in your respective markets. Collect market statistics, study
• technology trends and drivers, and develop effective positioning/messaging
• that resonates with your unique audience/markets;
• Analyze the
• performance data of email campaigns to develop copywriting best
• practices/audience insights (e.g. click-thru rates, conversion rates, open
• rates);
• Analyze top
• converting content and topic trends on our editorial sites (SearchSecurity.com, SearchCloudSecurity.com, SearchNetworking.com) to
• understand your market assignments;

Contribute

to a marketing team that specializes in information technology trends,

insights and education; and

Assist Team Leads

• and Directors with a variety of marketing projects that can include:
• vendor content assessments, copy evaluation, e-guide creation, and
• campaign optimization.
• Knowledge, skills and abilities
• required:

Bachelor's

• degree (with a concentration in marketing or business preferred);
• 0-2 years
• marketing experience;

Proven

written and verbal communication skills;

Exceptional

• direct response email marketing copy writing ability;
• Ability to
• produce compelling writing that is free of typos/grammar issues in a
• fast-paced, deadline-driven environment;
• Ability to
• multi-task and excellent time management skills;
• Ability to
• work independently;

Strong

attention to detail;

Demonstrated

success working in team environments; and

Experience

in high-tech marketing a plus