Statistical Marketing Analyst

• TechTarget is seeking a Statistical Marketing Analyst to
• join its Data Analytics team. This person will be responsible for providing key
• analysis and reporting needed around a range of products related to purchase
• intent and account based marketing, as well as web traffic, email marketing
• campaigns, and other product support. They will also help to build out
• predictive algorithms and recommendation engines used to improve content
• creation and performance, email targeting, and member engagement, and optimize
• business processes.

Essential Job

Functions

• Use strong analytical skills to execute ad-hoc
• analysis and generate standard reports on large data sets as it relates to
• purchase intent, the TechTargetMembership, Web Traffic and Product performance and synthesize the
• results into actionable information;
• Assist building out predictive models for
• various use cases.
• Help create dynamic reporting and visualizations
• that allow business users to make decisions around content creation, products
• and emails to send.
• Develop knowledge of our core product offerings
• and how they perform against our database as well as developing and maintaining
• knowledge of our core IT Topics to accurately project performance.
• Learn advanced analytical techniques in R and
• Python that can be applied to address a diverse set of business goals.
• Knowledge, skills,
• and abilities required:
• Bachelor’s Degree in Mathematics, Computer
• Science, Econometrics, or related;
• 1-3 years’ experience in data mining,
• statistical analysis, web analytics or marketing analytics;
• Demonstrated ability to analyze and communicate
• findings in non-technical terms;
• Strong interest in the analytical side of
• marketing as it relates to response rates, database segmentation and overall
• campaign strategy
• Working knowledge/experience with SQL and
• statistical applications like R, Python, SAS, SPSS preferred; and,
• Ability to quickly grasp technical concepts and
• build on technical skills.