Act as the primary expert and be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products. Perform diagnostic and solution implementation in collaboration with both internal and external teams, assess client measurement needs, identify gaps in their current strategies, and implement effective solutions. Design and execute measurement strategies that includes the design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and Incrementality studies, to provide actionable insights.
Drive the industrialisation process to find scale in our menu of services by exploring options to automate, agentify, vendorise, partnerise and productise our menu of services. Drive investigative reporting and recommendations. Conduct analysis and create reports on measurement data, including MMM outputs, and to provide strategic media plan recommendations.
Job description provided by Google.
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