Act as the primary expert; be the central point-of-contact for clients for scaled implementation and execution for all Google measurement products. Perform diagnostic and solution implementation. Assessing client measurement needs, identifying gaps in their current strategies, and implementing effective solutions. Design and execute measurement strategies. Design and execution of various measurement tests and studies, such as A/B experiments, brand lift studies, and incrementality studies, to provide actionable insights and recommendations.
Drive Industrialisation work to unlock super-scale. This includes initiatives to componentise and templatise complex measurement workflows (e.g., causal impact, incrementality), leveraging AI prompts, automation (Apps Script/SQL), and cross-functional partnerships to reduce turnaround times and improve test yield. Act as a strategic, cross-functional problem solver. Through active collaboration with both internal and external teams, ensure seamless project delivery and client satisfaction.
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