Director - Affinity Partnership

We're looking for a

• dynamic, revenue-driven Director – Affinity Partnerships to lead ekincare's
• push across BFSI, insurance, fintech, and consumer ecosystems. This is a
• strategic, high-visibility role: full ownership of the affinity partnership
• lifecycle, from identifying and structuring deals to launching programs and
• scaling recurring revenue — backed by ekincare's health-tech platform.

Position

Director – Affinity Partnerships

Location

Mumbai / Bangalore

Reporting

to

Head of Partnerships

Function

Affinity Partnerships / Strategic Alliances

About the Role

Drive

• affinity-led growth by building strategic partnerships with insurers, banks,
• NBFCs, fintechs, consumer brands, marketplaces, membership organizations, and
• loyalty platforms. Own the complete partnership lifecycle — from opportunity
• identification and commercial structuring to program launch, adoption, and
• revenue scale-up. Act as the bridge between partner organizations and internal
• stakeholders to ensure seamless execution.

Lead

• the development of embedded healthcare and wellness propositions — OPD
• benefits, preventive healthcare programs, wellness subscriptions,
• teleconsultation offerings — that strengthen partner value propositions while
• generating recurring revenue for ekincare.

Requirements

What You'll Do

• •Lead ekincare's Affinity
• Partnerships function and drive partnership-led business growth
• •Identify, evaluate,
• negotiate, and close strategic partnerships across BFSI, insurance, fintech,
• consumer, loyalty, and membership ecosystems
• •Develop and launch
• bundled healthcare and wellness offerings including OPD, preventive care,
• wellness programs, and subscriptions
• •Own end-to-end deal
• structuring — commercial negotiations, partnership agreements, pricing, and
• revenue-sharing frameworks
• •Drive recurring revenue
• growth through partner acquisition, renewals, account expansion, upselling, and
• wallet-share growth
• •Build and maintain
• executive-level relationships with key partners and internal stakeholders
• •Manage partner
• onboarding end-to-end — including licensing/compliance requirements, system
• integration, and operational readiness

•Collaborate

• cross-functionally with Product, Marketing, Operations, Finance, Legal, and
• Customer Success to ensure successful execution
• •Monitor partnership
• performance, revenue contribution, adoption metrics, and overall business
• impact
• •Represent ekincare at
• industry events, conferences, and partner forums
• •Own quarterly revenue,
• partnership, and growth objectives defined under organizational OKRs

What We're Looking For

• •MBA / PGDM (Marketing,
• Finance, or Sales) or equivalent practical experience
• •9–12 years specifically
• in Affinity Partnerships / Affinity Business — within BFSI, Insurance,
• Insurtech, or Fintech ecosystems; candidates from a pure generalist Strategic
• Alliances or BD background without direct affinity partnership ownership will
• not be considered
• •Demonstrated ownership
• of an affinity book of business — sourcing, structuring, and scaling
• embedded/co-branded product partnerships with banks, NBFCs, fintechs,
• e-commerce, and consumer brands, with clear premium/revenue attribution
• •Hands-on experience with
• corporate agent licensing, partner on-boarding (online/system-integration and
• offline/traditional channels), and compliance-led partnership structures
• •Strong commercial acumen
• — experience in deal structuring, contract negotiation, and revenue-sharing
• models
• •Ability to engage and
• influence CXO-level stakeholders across partner and internal organizations
• •Experience managing
• large, multi-stakeholder key accounts end-to-end, including
• collections/portfolio health where applicable
• •Prior exposure to health
• insurance, embedded health benefits, or health-tech partnerships is a strong
• plus
• •Team leadership or
• mentoring experience preferred; comfortable building a function from the ground
• up
• •Excellent communication,
• analytical, negotiation, and problem-solving skills

Benefits

• •Be part of a
• high-growth, Series B-funded startup with patented technology
• •Work at the forefront of
• health-tech innovation, trusted by 1000+ companies
• •Flat hierarchy,
• fast-fail-fast-learn culture
• •Attractive compensation
• with performance-based incentives and ESOPs
• •360-degree appraisal
• process and direct exposure to top management
• •Comprehensive medical
• benefits, plus fitness perks (Gym, Yoga, Zumba, and more)