Associate Brand Manager

Location: Israel

Job Description Summary

#LI-Hybrid

This role is based in Israel. Novartis is unable to offer relocation support for this role: please only apply if this location is accessible for you.

The Associate Brand Manager is responsible for leading the development and execution of brand strategy and tactical plans for assigned brands, ensuring sustainable growth, market share expansion, and strong customer engagement. The role translates global and regional strategies into locally relevant initiatives and works collaboratively across functions to deliver business objectives while maintaining the highest standards of compliance and ethics.

Key Responsibilities

• Develop and execute strategic and tactical brand plans aligned with global, regional, and local priorities.
• Lead the execution, monitoring, and optimization of marketing initiatives and omnichannel campaigns to achieve brand objectives.
• Analyze market trends, customer insights, competitive activity, and business performance to identify growth opportunities and recommend corrective actions when needed.
• Drive brand performance, including sales forecasts, demand planning, budget management, and tracking of key performance indicators.
• Collaborate closely with Sales, Medical, Market Access, Regulatory, and other internal stakeholders to ensure aligned execution of brand plans.
• Lead the development and deployment of promotional materials and customer engagement activities in accordance with internal SOPs and compliance requirements.
• Build and maintain relationships with key healthcare professionals, opinion leaders, and relevant stakeholders to gather insights and support brand objectives.
• Support launch excellence activities and contribute to launch readiness planning when applicable.
• Partner with global and regional teams to localize and implement approved strategies, campaigns, and materials.
• Ensure all activities are conducted in full compliance with company policies, industry regulations, and ethical standards.

Essential Requirements

• Experience as Brand Manager or Junior Brand Manager in pharmaceutical industry is mandatorily required, including experience with product launches. Alternatively, experience in Medical Affairs (Medical Science Liaison) or Value & Access is required
• Experience in therapeutic area Immunology is beneficial, but not mandatory
• Education: Science degree; MBA is as advantage
• Proficient Hebrew and English, both written and spoken
• Strong understanding of the pharmaceutical market, customer engagement models, and healthcare environment.
• Experience in strategic planning, project management, and cross-functional collaboration.
• Strong analytical skills with the ability to translate insights into actionable business plans.
• Data oriented and Digital savvy