onX interview preparation.

Experience driving ASO across multiple products, brands, or business lines, including aligning cross-functional partners around different priorities and opportunities.

Experience partnering with Product and senior stakeholders to translate ASO insights into recommendations, align priorities, and support broader growth objectives.

Experience in a B2C consumer subscription business.

Experience managing lifecycle marketing programs across multiple products or business lines, adapting strategies to different customer needs and business priorities.

Proficiency with Braze or a comparable lifecycle marketing platform, including building automated, behavior-based journeys, segmentation, personalization, and triggering logic.

Experience marketing through partner, co-marketing, or channel relationships, including working directly with external partners.

Demonstrated experience in cause-based or mission-driven marketing, with an understanding of how to engage audiences around complex issues and inspire action.

Experience translating complex or nuanced subject matter into clear, credible, and engaging marketing, with strong judgment around accuracy, brand integrity, and stakeholder sensitivity.

Experience using campaign performance, audience insights, and feedback to evaluate effectiveness and inform future marketing decisions.