TikTok Shop - Business Management Manager

Responsibilities

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

About the team

TikTok Shop is building a discovery-led commerce experience that connects content, creators, sellers, and consumers. The Business Development team plays a central role in scaling TikTok Shop’s seller ecosystem in Germany and Europe, helping brands, merchants, and partners grow on the platform through structured acquisition, activation, and growth initiatives.

We are looking for an analytical and execution-driven Business Development Analyst, to support business growth across key categories including Fashion, Beauty, and Home & Living. This role is ideal for someone who can turn market and seller insights into practical BD projects, work with cross-functional teams, and help build scalable mechanisms for seller success in a fast-moving marketplace environment.

Responsibilities

• Analyze key business development opportunities in terms of acquisition channels, seller clusters, and category dynamics across major industries in Germany and Europe.
• Identify high-potential seller segments across different tiers and business sizes, and translate insights into clear BD priorities and action plans.
• Develop effective BD projects to support seller acquisition and early incubation across strategic categories.
• Design seller incentives and commercial initiatives for seller acquisition
• Implement online and offline BD and Marketing initiatives, including seller engagement programs, industry events, and partner-facing activities
• Set up metrics, dashboards, and tracking mechanisms to monitor the success of different BD efforts
• Prepare structured business updates, performance analysis, and recommendations for internal stakeholders.

Minimum Qualifications

• Strong analytical and problem-solving skills, with the ability to break down business questions into clear insights, priorities, and next steps.
• Experience in business development, strategy, operations, category management, consulting, or a related analytical role.
• Comfortable working with data to identify trends, evaluate business opportunities, and measure performance against defined success metrics.
• Strong execution capability, with the ability to manage multiple workstreams in a fast-paced and evolving environment.
• Excellent communication and stakeholder management skills; able to work effectively with cross-functional and cross-regional teams.
• High ownership, attention to detail, and a proactive, hands-on working style.
• Fluency in English and German, both written and spoken.

Preferred Qualifications

• Experience in e-commerce, marketplace, social commerce, retail, consumer goods, digital platforms, or online advertising.
• Familiarity with the German or broader European seller, brand, or merchant ecosystem, especially in Fashion, Beauty, FMCG or Home & Living.
• Experience designing or supporting seller incentives, growth programs, commercial campaigns, or go-to-market initiatives.
• Experience with BI tools, dashboards, SQL, Excel, or other data analysis tools.
• Prior experience in a high-growth technology company, international business environment, or role involving local implementation of regional/global initiatives.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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